Given that 87% of marketers use email marketing tactics to disseminate their content to their customers, one of the strategies you should have is an email marketing funnel system.
Not just a strategy or a bunch of tactics, Conversion Rate Optimization (CRO) is actually an approach that helps you optimize what you already are spending on.
An email subject line, while looking like a relatively simple topic on the outside, is also something that inspires writer’s block in the best of email marketers.
In this Account-Based Marketing 101, learn how it can help you vastly improve the profitability of your lead generation efforts and provide you with better quality prospects who are ready to buy faster than you can say “B2B”.