16 Best Mailchimp Alternatives (July 2024 Update)

Mailchimp might have been great for you at first. But its increasing costs and slow customer support have compelled you to search for other programs like Mailchimp in the market. 

In this article, we’ll discuss various email marketing software alternatives for Mailchimp, including all rivals and competitors, to help you pick the best email service provider for your business. 

So stay with us to learn how these alternatives to Mailchimp can save you hundreds of dollars every year or increase your business’s revenue!

Why Consider Alternatives to Mailchimp?

While Mailchimp remains a popular email marketing solution, many users complain about its pricing, slow customer support, and buggy interface. So, they look for other affordable email marketing solutions. 

Here is why you should consider its email marketing competitors: 

• High costs. Mailchimp is up to 6x costlier, when compared to other tools like Sender, which charges $15 monthly for the same number of contacts; 
• Complex pricing model. Mailchimp’s pricing structure is confusing. Mention of overages (additional charges) on almost all plans makes everything cryptic; 
• Limited free plan. Mailchimp only offers basic features (and restrictive limits) on free version as well as lower plans, severely limiting your marketing strategy; 
• Deliverability issues. Only 75.99% of Mailchimp emails end up in the mailbox, which is alarmingly low compared to other players; 
• Customer support. Mailchimp has horribly slow customer support. And since it’s English-only, it makes it hard to get the help in need. 

User Reviews 

The reasons above are not just opinions. People have been sharing their experience with Mailchimp across major review platforms, such as Trustpilot, G2, and Capterra. They share how overpriced and slow the platform is and how they’ve had a bad experience. 

One such user shared his experience and pointed out the glitches on the platform. 

If you look at independent reviews, you’ll find many complaints about billing issues, customer support, and Mailchimp costs. If you’re facing the same issues, read on to find the best Mailchimp alternatives and apps like Mailchimp for your email marketing operations.

Mailchimp Alternatives: Comparison Table

If you want an overview of all the alternative email marketing tools you can use, here’s a table to help you decide faster. Check out the limits, pricing, as well as best features, and make a pick.

	Cost	Monthly Emails	Subscriber Limit	Free Plan	Best Feature
Sender	Starts at $15	30,000	2,500	Yes	Visual automation builder
HubSpot	Starts at $18	5,000	1,000	Yes	Free CRM & funnel builder
Klaviyo	Starts at $35	5,000	500	Yes	A/B testing
Omnisend	Starts at $16	6,000	500	Yes	Unlimited segmentation
Brevo	Starts at $9	5,000	500	Yes	Whatsapp/SMS marketing features
Moosend	Starts at $9	Unlimited	500	No	Automation workflows
Drip	Starts at $39	Unlimited	2,500	No	Customer journey builder
GetResponse	Starts at $16	Unlimited	1,000	Yes	Conversion funnel builder & CRM
Omnisend	Starts at $16	6,000	500	Yes	Review management
Sendgrid	Starts at $15	15,000	5,000	Yes	Transactional API
Mailjet	Starts at $17	15,000	Unlimited	Yes	Template library
Constant Contact	Starts at $12	5,000	500	No	CRM dashboard
FloDesk	Starts at $38	NA	NA	No	Brand guideline integration
Newsletter Plugin	Starts at $69	12,000	1000	Yes	WordPress dashboard
Convert Kit	Starts at $9	Unlimited	300	Yes	Lead magnet automation
ActiveCampaign	Starts at $15	10,000	1000	No	Lead scoring capabilities

16 Best MailChimp Alternatives of July 2024 Update

If you’ve been searching for the best email marketing services and companies like Mailchimp, look no further. Here’s an exhaustive section for email marketing platforms comparison you can refer to: 

• Sender
• HubSpot
• Klaviyo
• Omnisend
• Brevo (formerly Sendinblue)
• Moosend
• DRIP
• GetResponse
• Omnisend
• SendGrid
• Mailjet
• Constant Contact
• Flodesk
• Newsletter Plugin
• ConvertKit
• ActiveCampaign

Let’s look at each of these alternatives one by one. 

1. Sender — Better for Email Marketing Campaigns

Ratings: Capterra: 4.6 | G2: 4.4 | Shopify: 4.3

Sender outshines Mailchimp with its intuitive interface, valuable features, and a generous free plan. It offers several powerful tools for omnichannel marketing, like the drag-and-drop interface for simple campaign creation. 

Sender offers all premium features at lower costs making it better than Mailchimp for email campaigns. There’s an automation builder, behavioral popups as well as SMS marketing. You can also create dynamic campaigns using custom fields and segmentation. 

Sender’s human customer support responds as fast as a lightning, and leaves Mailchimp standing in the corner. So, you can always stay on track, without wasting time waiting for a response.

Plus, its library of free customizable email templates helps you create stunning designs without sweating out, making it a great free Mailchimp alternative. 

Sender Features

• Automated email campaigns;
• SMS marketing integration;
• Advanced segmentation and personalization;
• Detailed analytics and reporting;
• Intuitive drag-and-drop email builder.

Explore the complete list of features now

Pros & Cons

Pros	Cons
User-friendly interface	No landing page builder (yet)
Cost-effective
High deliverability rates

Pricing & Free Plan

Plan	Cost	Limitations
Free Plan	$0/month	Up to 2,500 contacts and up to 15,000 emails/month
Standard Plan	starts at $15/month	Up to 2,500 contacts and up to 30,000 emails/month
Professional Plan	starts at $29/month	Up to 2,500 contacts and up to 60,000 emails/month

With Sender, send up to 15,000 emails per month to 2,500 contacts without any cost. This free plan includes access to an intuitive drag-and-drop email builder, automation workflows, and segmentation features, among other valuable tools, making it the best cheaper alternative to Mailchimp out there.

---

2. HubSpot — Top Mailchimp Competitors for Marketing Automation

Ratings: Capterra: 4.5/5 | G2: 4.4/5 | Shopify: NA

HubSpot is a marketing automation platform that offers features similar to Mailchimp. You can leverage its in-built sales CRM system for managing a complex sales funnel. From a single dashboard, you can manage everything—from sales to operations, marketing to CMS. 

HubSpot’s shared inbox feature includes tools for live chat, Facebook Messenger, chatbots, and team email. It also has a universal inbox that gives sales, marketing, and helpdesk teams one place to view, manage, and reply to all conversations.

HubSpot Features

• In-built CRM system;
• Unified management of sales, operations, marketing, and CMS;
• Comprehensive email marketing automation;
• Shared inbox with tools for live chat, Facebook Messenger, chatbots, and team email;
• Instant integration with other marketing suites.

Pros & Cons

Pros	Cons
Comprehensive all-in-one platform	Can be expensive, especially at higher tiers
Seamless integration with CRM	Steeper learning curve for beginners
Extensive and flexible reporting tools	Some features may be too complex for small businesses

Pricing & Free Plan

Plan	Cost	Limitations
Free	$0 per month	Up to 2,000 emails per month, limited email templates, includes HubSpot branding
Starter	$18 per month	Up to 1,000 subscribers and 5x tier contact limit for email sends
Professional	$800 per month	Up to 2,000 subscribers and 10x tier contact limit for email sends

HubSpot’s free plan includes 2,000 email sends monthly with HubSpot branding and free tools for marketing, sales, service, CMS, operations, and commerce.

---

3. Klaviyo — Best Mailchimp Alternative for Ecommerce

Ratings: Capterra: 4.6/5 | G2:  4.6/5 | Shopify:  4.4/5

Klaviyo is for ecommerce store owners who want to build solid customer relationships. It’s useful for businesses looking to drive sales through omnichannel SMS & email marketing campaigns. 

With this, you can build email-based customer experiences and connect with customers based on how they interact with your brand. Klaviyo also offers solutions to build landing pages and signup forms. 

The platform’s simple design helps you spend less time learning and more time working on it.

Klaviyo Features

• Advanced segmentation;
• Automation workflows;
• Integration with popular ecommerce platforms;
• Detailed analytics and reporting;
• Forms and popup builder.

Pros & Cons

Pros	Cons
Advanced segmentation options	Steeper learning curve
Strong integration with ecommerce platforms	Can be expensive for large email lists
Powerful automation capabilities	Can be complex to set up

Pricing & Free Plan

Plan	Cost	Limitations
Free plan	$0 per month	Up to 250 contacts and 500 emails per month;
Email	$35 per month	Up to 500 contacts and 5,000 emails per month;
Email + SMS	$60 per month	Up to 5,000 monthly emails + 1,250 SMS/MMS credits per month.

Klaviyo’s free plan offers a starting point with a monthly email send limit of 500, 150 free monthly SMS/MMS credits (plus applicable carrier fees), and email support for the initial 60 days.

---

4. Omnisend — Best Alternative for Growing Audience

Ratings: Capterra: 4.7  | G2: 4.6 | Shopify: 4.7

Omnisend is an excellent choice for online merchants looking for Mailchimp alternatives that can help them boost their sales and grow their audience. 

Designed specifically for ecommerce, it offers powerful email and SMS marketing automation tools to help you engage with your customers and drive more revenue, including pr-built global SMS marketing workflows, automated product recommendations, product reviews, and more.

Omnisend Features

• 350+ pre-made email & signup form templates;
• Ecommerce automations;
• Detailed reporting;
• Email and SMS marketing;
• Web push notifications.

Pros & Cons

Pros	Cons
Built for ecommerce	Only available in English
Award-winning 24/7 support	Must connect your online store
User-friendly interface

Pricing & Free Plans

Plan	Cost	Limitations
Free	$0 per month	Up to 250 contacts and 500 emails per month
Standard	$16 per month	Up to 500 contacts and 6,000 emails per month
Pro	$59 per month	Up to 2,500 contacts and unlimited emails per month

Omnisend offers a free plan with access to all its premium features for up to 250 contacts and 500 monthly emails, 500 web push notifications, and 50 published product reviews. 

---

5. Moosend — Best for Powerful Automation at an Affordable Price

Ratings: Capterra: 4.6 | G2: 4.6 | Shopify: N/A

Moosend is among the best Mailchimp alternatives if you need advanced functionality and powerful automation options at an affordable price.

Unlike Mailchimp’s complex platform, Moosend has a straightforward interface and a minimal learning curve, allowing users to get the most out of the service quickly.

If you own an online store, Moosend’s ecommerce AI will help you deliver personalized product recommendations that can increase sales and drive more revenue. Finally, the platform offers unlimited email campaigns across all plans.

Moosend Features

• Intuitive drag-and-drop email editor;
• Powerful automation workflows (visual builder);
• Ecommerce AI;
• Audience Discovery tool;
• A/B testing;
• 24/7 customer support team.

Pros & Cons

Pros	Cons
Powerful automation	Form builder lacks customization options
Advanced reporting and analytics (real-time)	No SMS marketing
Ecommerce AI

Pricing & Free Plans

Plan	Cost	Limitations
Moosend	$9 per month	Up to 500 contacts, unlimited monthly emails
Moosend +	Custom (depending on features selected)
Enterprise	Custom

Moosend has a 30-day free trial that lets you test all Pro features for 1,000 subscribers with unlimited emails.

---

6. Brevo (Sendinblue) — Best Alternative for Web Push Notifications

Ratings: Capterra: 4.5 | G2: 4.5 | Shopify: 2.6 

Brevo is for ecommerce store owners who need a unified marketing dashboard for emails, SMS marketing, web push notifications, and live chat.

You can manage all conversations across channels with a single contact (subscriber) from a single screen. 

Plus, it has features to start and scale your marketing campaigns, like marketing automation and web push notifications. So, you can engage subscribers using email, SMS, and push notifications.

Brevo Features

• Email and SMS marketing;
• Advanced marketing automation;
• Transactional emails;
• Signup forms builder;
• Detailed reporting.

Pros & Cons

Pros	Cons
Competitive pricing	Limited templates and design options
Easy-to-use platform	Slower customer support response times
Good automation and segmentation	Email sending speeds can be slow

Pricing & Free Plans

Plan	Cost	Limitations
Free	$0 per month	Unlimited contacts and up to 300 emails per day;
Starter	$25 per month	Unlimited contacts and up to 20,000 emails per month;
Business	$65 per month	Unlimited contacts and up to 20,000 emails per month + marketing automation features

Brevo’s free plan includes unlimited contacts, the ability to send up to 300 emails daily, customizable email templates, a user-friendly drag-and-drop editor, and support for transactional emails, SMS, and WhatsApp campaigns.

---

7. DRIP — Affordable Email Marketing Automation Service

Ratings: Capterra: 4.4 | G2: 4.4 | Shopify: 4.6

Drip is an email program like Mailchimp with a user-friendly interface for omnichannel ecommerce marketing. You can streamline communication across email, website, and SMS. 

Unlike MailChimp, Drip offers deeper customer segmentation and engagement capabilities. You can segment your list based on customer behavior and engagement and create personalized campaigns.

DRIP features

• Multichannel marketing;
• CRM for ecommerce;
• Workflow automation;
• Detailed analytics and reporting;
• Customizable forms and pop-ups.

Pros & Cons

Pros	Cons
Advanced automation capabilities	Higher cost compared to some alternatives
Detailed segmentation and personalization	Steeper learning curve
Comprehensive analytics and reporting	Limited template design options

Pricing & Free Plan

Plan	Cost	Limitations
Basic	$39/month	Up to 2,500 subscribers, unlimited emails sends

There’s no free plan, but there’s a 14-day free trial.

---

8. GetResponse — Similar to Mailchimp for Sales Funnels

Ratings: Capterra: 4.2 | G2: 4.2 | Shopify: 1.9

GetResponse is a great Mailchimp alternative designed to help you manage sales funnels. Its standout feature, “Autofunnel,” streamlines end-to-end marketing funnel creation. 

Other noteworthy features include the ability to host webinars. GetResponse also stands out with multilingual support, a multimedia center featuring stock photos, and QR code generation, enhancing its versatility and usability.

It seamlessly integrates with popular ecommerce platforms such as WooCommerce and offers support for content management systems like WordPress.

GetResponse Features

• A/B testing; 
• Email analytics; 
• Marketing automation workflows; 
• Behavioral targeting; 
• CMS integration.

Pros & Cons

Pros	Cons
Wide range of features	Interface can be complex for beginners
Good automation and segmentation	Limited templates for landing pages
Competitive pricing	Some features lack depth compared to specialized tools

Pricing & Free Plan

Plan	Cost	Limitations
Email marketing	$16 per month	Up to 1,000 contacts, unlimited monthly email sends
Marketing automation	$54 per month	Up to 1,000 contacts, unlimited monthly email sends
Ecommerce marketing	$106 per month	Up to 1,000 contacts, unlimited monthly email sends

GetResponse doesn’t have a free plan but offers a 30-day free trial.

---

9. Omnisend — App Similar to Mailchimp in Features

Omnisend helps ecommerce businesses boost sales with useful features. It offers essential tools like popups, advanced segmentation and a drag-and-drop builder. 

Omnisend stands out with its multi-channel flows. You can combine SMS, push notifications, and Facebook messages. Conditional logic and A/B testing further enhance campaign performance. 

It also has exit-intent popups, and interactive forms features to capture leads. Plus, it features a lifecycle map for every subscriber to help identify customer nurturing needs.

Omnisend Features

• Ecommerce-friendly automation flows;
• Popups and forms; 
• Audience sync for ads
• A/B testing
• SMS marketing & push notifications

Omnisend Pros & Cons

Pros	Cons
Ecommerce automations	Confusing UI
Personalized product recommendations	Ambigious pricing model
24×7 customer support	Buggy reporting

Omnisend Pricing

Plan	Cost	Limitations
Free plan	$0/month	250 contacts, 500 emails/month, 500 push notifications
Premium plans	Starts at $16/month	500 contacts, 6000 emails/month.

---

10. SendGrid — Email Marketing Platform with SMTP Feature 

Ratings: Capterra: 4.2 | G2: 4.0 | Shopify: NA

SendGrid is a free MailChimp alternative that ensures your emails land in your subscribers’ inboxes. It offers integrated email tests, spam testing, and email validation features to improve your email system delivery success rates. 

It’s a scalable solution for developers planning email campaigns, thanks to API capabilities. It also offers a user-friendly drag-and-drop editor, email automation builders, and reporting dashboards for a comprehensive email marketing experience.

SendGrid Features

• Exceptional deliverability rate;
• Integration API for developers;
• Email tests;
• Spam testing;
• Email validation;
• Drag-and-drop editor.

Pros & Cons

Pros	Cons
Scalability for large volumes	Complex for beginners
Strong deliverability rates	Limited email design tools
Detailed analytics	Can become expensive at higher volumes

Pricing & Free Plans

Plan	Cost	Limitations
Free	$0	6,000 emails/month, 2,000 subscribers
Basic	$15/month	50,000 – 100,000 emails/month, 7,000 subscribers
Advanced	$60/month	100,000 – 1.5 million emails/month, 15,000 subscribers

SendGrid has a free plan for sending 6,000 emails/monthly to up to 2,000 subscribers.

---

11. Mailjet — Better Alternative for Transactional Emails

Ratings: Capterra: 4.3 | G2: 4.0 | Shopify: 1.0

Mailjet email marketing platform helps you design, send, and monitor email newsletters and automated email campaigns. It provides reliable transactional email functionality and good reporting capabilities.

You can create emails without coding with its email editor. It also natively integrates with ecommerce platforms like Drupal, making it an excellent alternative for ecommerce platforms. It also promises great data security and privacy features.

Mailjet Features

• Drag-and-drop editor;
• GDPR-compliant and ISO 27001 certified;
• Reporting dashboard; 
• Supports over 80+ integrations.

Pros & Cons

Pros	Cons
Affordable pricing	Limited integrations
User-friendly interface	Basic automation features
Reliable email deliverability	Less advanced reporting compared to competitors

Pricing & Free Plan

Plan	Cost	Limitations
Free	$0 per month	Unlimited contacts and up to 6,000 emails per month;
Essential	$17 per month	Unlimited contacts and up to 15,000 emails per month;
Premium	$27 per month	Unlimited contacts and up to 15,000 emails per month + marketing automation;

MailerJet’s free plan includes the ability to send up to 6,000 emails per month, manage up to 1,500 contacts, and access features such as APIs, SMTP Relay, and Webhooks.

---

12. Constant Contact — Email Marketing Software like Mailchimp for Nonprofits 

Ratings: Capterra: 4.3 | G2: 4.0 | Shopify: 3.0

Constant Contact offers email services like Mailchimp to automate email marketing and SMS campaigns. It’s designed for ecommerce store owners wanting to grow via omnichannel marketing.

Constant Contact automates lead generation and lead scoring through autoresponder workflows. You can also use Constant Contact to design landing pages and websites like Mailchimp. 

But its restrictive starter paid plans don’t even support basic features like email scheduling, segmentation, and subject line personalization. This has made many users look for other alternatives.

Constant Contact Features 

• All-in-one digital marketing platform;
• Automation of email marketing and SMS campaigns;
• Website and landing page design capabilities;
• Social media activity management;
• Autoresponder workflows.

Pros & Cons

Pros	Cons
User-friendly interface	Limited email automation capabilities
High email deliverability rates	Higher cost compared to some rivals
Comprehensive reporting and analytics	Limited customization options

Pricing & Free Plans

Plan	Cost	Limitations
Lite	$12 per month	Up to 500 contacts and 10x contact tier allowance;
Standard	$35 per month	Up to 500 contacts & 12x contact tier allowance
Premium	$80 per month	Up to 500 contacts and 24x contact tier allowance

---

13. Flodesk — Email Builder and Beautiful Templates

Ratings: Capterra: 4.2 | G2: 4.0 | Shopify: NA

Flodesk is a powerful email marketing platform with a generous pricing model. For a flat monthly fee, it offers an email marketing solution with unlimited contacts, emails, forms, landing pages, etc. 

You can build your landing pages, emails, and checkout pages with standard branding. There are in-built tools to nurture prospects and drive checkouts using an advanced yet easy-to-use automation builder.

Flodesk Features

• Intuitive design interface;
• A vast library of templates;
• Advanced segmentation;
• Workflow automation;
• Form builders;
• Brand consistency options.

Pros & Cons

Pros	Cons
User-friendly interface	Limited advanced features
Unlimited subscribers and emails	Basic analytics
High-quality templates	Limited automation capabilities

Pricing  & Free Plan

Plan	Cost	Limitations
Email	$38/month	No email or subscribers limit
Email + checkout	$64/month	No email or subscribers limit

Flodesk doesn’t have a free plan or trial for users to try it out.

Also read: 15 Free Email Template Builders (HTML + Drag-and-Drop Editor)

---

14. Newsletter Plugin — Best Alternative for WordPress (WP) Users

Ratings: Capterra: NA | G2: NA | Shopify: NA

Newsletter Plugin is a dedicated plugin for WordPress websites for sending newsletters and email campaigns directly from the WP dashboard.

Compared to other MailChimp alternatives on this list, Newsletter Plugin only supports a WordPress website. The plugin helps you manage subscriptions, set up automation, build an email list, create a visual email, etc. 

With over 3M+ downloads, Newsletter is the perfect option for a WordPress blog or WooCommerce website. 

Newsletter Plugin Features

• Subscription form creation;
• List management;
• Automated newsletters;
• Statistics and reports;
• Customizable widgets;
• SMTP support;
• Extensions and add-ons.

Pros & Cons

Pros	Cons
Easy integration with websites	Complexity for beginners
Advanced segmentation and personalization	Limited features in free versions
Automation and scheduling	Deliverability issues

Pricing & Free Plan

Plan	Cost	Limitations
Basic	Free	Basic features with no autoresponder, detailed analytics, etc.
Blogger	$69 per month	All features for 1 website;
Agency	$269 per month	All features for up to 3 websites.

Newsletter Plugin has a free plan with very limited features.

---

15. Convertkit — Best Email Marketing Software for Creators

Ratings: Capterra: 4.7 | G2: 4.4 | Shopify: NA

ConvertKit is designed for creators and offers useful tools for building a community via email marketing. The tool makes it easy for non-geeky people to start using the platform for building and growing their email lists. 

Use its landing page builder to start capturing leads on your website and nurturing them using automation sequences. All standard features, like as segmentation, form builder, and template library, are also available to manage your email marketing efforts.

ConvertKit Features

• Email automation;
• Customizable templates;
• Visual automation builder;
• Subscriber management;
• Landing page builder.

Pros & Cons

Pros	Cons
Simple user interface	Expensive for large email lists
Advanced tagging and segmentation	Limited integrations
Responsive customer support	Basic email builder

Pricing & Free Plan

Plan	Cost	Limitations
Free	$0/month	Up to 1,000 subscribers, with no access to automation builder or sequences
Creator	$9/month	Up to 300 subscribers, with access to all features except advanced reporting and scoring, and referral features.
Creator Pro	$25/month	Up to 300 subscribers, with access to every feature on the platform

ConvertKit’s free plan supports up to 1,000 subscribers and offers unlimited forms, broadcasts, and landing pages. Users also get an option to sell digital products and subscriptions on the free plan.

---

16. ActiveCampaign — Email Marketing Service with Advanced Analytics

Ratings: Capterra: 4.6 | G2: 4.5 | Shopify: 4.4

ActiveCampaign offers features like Mailchimp, known for its marketing and sales automation capabilities. If you run a Squarespace website, Shopify store, or B2B business with a long nurturing funnel, look at ActiveCampaign. 

The platform helps you visualize your conversation funnel and check the probability of conversion, too. Other sales automation features include contact scoring and deal win probability. It also offers 500+ pre-built automation recipes for email marketing and CRM automation.

ActiveCampaign’s Features

• Advanced contact segmentation;
• Automation workflows;
• CRM with sales automation;
• Dynamic content;
• Event tracking;
• A/B testing.

Pros & Cons

Pros	Cons
Advanced automation capabilities	Can be complex for beginners
Comprehensive CRM integration	Higher cost compared to some rivals
Strong segmentation and personalization options	Limited template designs

Pricing & Free Plan

Plan	Cost	Limitations
Lite	$15/month	Up to 1,000 subscribers
Plus	$49/month	Up to 1,000 subscribers
Professional	$149/month	Up to 2,500 subscribers
Enterprise	$259/month	Up to 2,500 subscribers

ActiveCampaign doesn’t have a free plan but offers a 14-day free trial.

Historical Changes to Mailchimp Pricing Plans

Mailchimp hasn’t kept its prices consistent despite being a widely used email marketing service. 

According to public sources, Mailchimp increases its prices between 7-14% year on year. Over and above the regular price increase, the platform also increase the prices of add-ons from time to time. 

All this has led to an increase in email marketing costs for many small business owners around the globe. Here’s how their pricing plans changed over the last few years: 

• June 2024. Premium plan reduced to 10,000 contacts, all other plans reduced to 500 contacts. Sending limit in all paid plans reduced from unlimited to 5,000-150,000 email sends per month;
• November 2023. Increased prices by 7% across all plans and tiers; 
• March 2023. Reduction in free plan limits – 500 contacts and sending limit of up to 1,000 emails per month with a daily limit of up to 500 emails; 
• February 2023. Increase in prices of the standard plan from $17/month to $20/month; 
• August 2022. Free plan reduced to 500 contacts and 2,500 monthly emails, from 2,000 contacts and 10,000 emails previously; 
• February 2022. Mailchimp increased its prices across all plans by 11%.

Mailchimp Insights

Before you decide, let’s compare everything and see what you’ll gain (or lose) when you go for an alternative to Mailchimp.

Pros & Cons

Pros	Cons
User-friendly interface	Limited free plan
Comprehensive templates	Steep learning curve
Robust analytics	Higher cost at scale
Automation capabilities	Limited advanced features
Integrates with many apps	Occasional deliverability issues
Good customer support

Pricing

As your subscriber list grows significantly, Mailchimp’s pricing can become relatively more expensive compared to other email automation platforms.

Additionally, some advanced features may require a higher-tier plan, which could be a consideration for businesses with specific requirements. Take a look:

Plan	Subscribers limit	Emails per month	Price per month	Features included
Free	Up to 500	1,000	$0	Basic email features, limited support
Essentials	Up to 500	5,000	Starts at $13	All free features, live chat support, advanced features
Standard	Up to 500	6,000	Starts at $20	All growing business features, advanced automation, dedicated support
Premium	Up to 10,000	150,000	Starts at $350	All advanced features, custom reporting, dedicated account manager

Mailchimp’s Free Plan

Mailchimp’s free plan offers basic email marketing tools. It allows up to 500 contacts and 1,000 monthly emails. 

However, the free tier lacks advanced capabilities. The plan only offers limited reporting features. There’s no automated customer journey or A/B testing. There’s an email-only support for 30 days. Dynamic content and behavioral targeting are unavailable, and the plan only supports a single audience. 

Mailchimp Alternatives FAQs

Now that we’ve looked at the best email marketing services equivalent to Mailchimp, let’s review some of the most frequently asked questions:

What is the best free Mailchimp alternative? 

If you’re sick of Mailchimp’s steep pricing and have been looking for a free alternative, you should try Sender. With Sender, you can access unlimited automations, popups, and 15,000 monthly emails for free, along with live chat support. Even as you scale, the cost to run email campaigns is not as high as Mailchimp. 

What are the best alternatives to Mailchimp?

There are many alternatives to MailChimp. You should pick one depending on the features you need and your budget. If you’re seeking an alternative that’s high on features but low on costs, you should definitely try giving Sender a shot. It has everything you need without the high price point. 

Who is Mailchimp’s biggest competitor? 

Mailchimp has many competitors like Sender, Convertkit, GetResponse, Drip, etc. We’ve covered all major ones in this blog. You can quickly look at the sections above to understand what’s the best alternative to Mailchimp. 

Is Mailchimp the best email marketing tool? 

No. Mailchimp isn’t the best marketing tool. In fact, there’s no such thing as the best email marketing tool. Everything depends on your requirements, budget, and your email marketing goals. While picking one, you should always try using a free plan and decide if the tool is best for you. 

What features are important in a Mailchimp alternative?

When searching for an alternative to Mailchimp, look for automation, template library, and integration, along with the following features: 

1. Intuitive drag-and-drop editor. This feature simplifies customizing emails and ensures they look visually appealing. Look for a solution that doesn’t require coding or design expertise; 
2. Template library. Pre-designed templates save you time and effort by offering a starting point for your email designs; 
3. Email automation: Automation tools, including autoresponders and automated email sequences triggered by user behavior or specific events; 
4. Advanced segmentation. Helps in delivering relevant and personalized content by dividing email lists into targeted groups based on interests or past behavior; 
5. Analytics and reporting: Reporting features for monitoring the performance of your email campaigns and optimizing marketing strategies.