Many texting platform providers will give you the option of P2P and A2P messaging.
Cross channel marketing strikes the middle ground between basic multichannel marketing and highly advanced omnichannel marketing.
Targeted marketing, by definition, is the strategy of tailoring and personalizing online advertising according to data acquired from some intended audience.
Multichannel marketing refers to the practice of interacting with customers through several channels (e.g. website, retail, email, mobile, etc.)
Back then, customer behavioral segmentation was more of an academic and mental exercise.
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