Drafting professional yet fun Christmas emails can be a chore you’d gladly procrastinate on. This is especially true if you don’t have a dedicated content manager.
After all, Christmas-themed emails should have a specific writing style. Getting the hang of the entire thing can take some time and effort.
So what do you do next? First, you need inspiration. The email marketing examples in this blog post will get your creative juices flowing.
When you feel ready to create your own, grab one of many Christmas templates and customize it. And just like that, you have holiday email content before Christmas is around the corner! Let’s begin!
Christmas Email Templates for Business Marketing
The winter holidays are the season between Thanksgiving and the New Year. Big and small businesses consider this period a way to end the year on a high note by pulling in mind-blowing sales and revenue.
This is not at all surprising, given that:
- Total holiday retail sales are expected to touch $957 billion in 2023;
- Ecommerce sales for the holiday season touched $239 billion in 2022;
- 56% of buyers started shopping for Christmas before the end of October 2022;
- 63% of U.S. consumers intend to shop online in 2023.
Using ready-to-send, proven email templates is one of the easiest ways to prepare for your Christmas email campaigns.
However, before we show you our favorite copy-paste Christmas email templates you can swipe, let’s take a quick look at some great examples of winter holiday emails for inspiration.
Christmas Newsletter
The festive season is the perfect time to seep ourselves in gratitude and self-introspection.
Your Christmas newsletter is a fantastic way to convey your feelings about your prospects and show them how much they mean to you.
UpCircle Beauty is a beauty brand that consistently communicates through newsletters throughout the year.
They chose to thank the customer for their Christmas newsletter while offering a discount on their products. They have combined the best of both worlds.
What we love about it:
- A gratitude email to prospects and customers. How can you go wrong with one?
- Simple copy that conveys the core message while making them an attractive, short-lived offer;
- A group picture of the team makes this email more personable and makes their brand seem more human.
Christmas Sale Announcement Email
While Christmas is the time to be nice to everyone who matters to you and your business, it is also when people want to buy the most.
Your sales email with an incredible offer is the need of the hour for your readers looking to spend their hard-earned money on buying and gifting for themselves and others.
Check out this email from nutritional supplements retailer Ritual:
This email is visually appealing and highly readable. Since supplements can be popular general purchases around the end of the year, they’ve opted to offer a generous account.
The offer is clear, and effective call-to-action buttons placed on attractive creatives help it along. Well played, Ritual! This is an excellent example of an email you can use for Christmas-themed promotions.
What we love about it:
- The CTA (call-to-action) button colors and design are prominent and hard to miss;
- Eye-catching design oriented around minimal copy that still creates the desire to stock up on your favorite supplements;
- Great job with the choice of fonts and appropriate use of typography.
Improvement Tip: Instead of generic messaging such as “Start Now” or “Buy Now,” we’d recommend using custom CTA such as “Stock Now” or “Get My Vitamins Now.”
Customer Appreciation Email
If it weren’t for your customers, you wouldn’t have come such a long way another year. Show them you’re very much aware of their input, and thank them for being with you. After all, the end of the year couldn’t be a better time.
Moment, an online photography courses provider, wrote an open letter to all its customers thanking them for their support. In return, the brand offered even more great things to come and a considerable holiday discount.
The main message, “We’re grateful for you,” makes it about the audience. In the meantime, the subtle use of pine tree imagery and dark green gives it a festive feeling.
What we love about it:
- The main message stands out, being above the fold;
- The image combined both the brand’s specificity and the seasonal vibe;
- The CTA button is in contrasting colors, making it highly visible.
Holiday Event Invitation Email
The more, the merrier! If you’re planning a festive season event, an excellent invitation to your audience is necessary. Because the end of the year is a busier season, there is a risk that no one will show up. How sad would that be?
So, when creating a holiday event invitation email, go all in, and don’t forget to include the following:
- Crucial details like date, time, and location;
- Incentives that would make people want to participate (like free drinks, special speakers or performances);
- Additional details like dress code or general directions;
- A CTA if something needs to be done besides showing up at the event.
FoxFuel golfing checked off all the to-do lists and then went extra:
While not traditionally Christmassy, the email design heavily invests in other festive attributes – drinks. The design’s look as a neon sign is an ingenious idea, immediately drawing attention and arousing interest. The brand also innovated, incorporating golfing elements (even if the activity wasn’t promised).
What we love about it:
- The combination of Christmas and unconventional design elements makes the email unique;
- The use of humor engages the audience and doesn’t let them go until they click on CTA;
- The CTA has a fun copy and visual, making it irresistible.
Also read:
Charitable Giving Campaign Email
Christmas has always been about giving, not taking. So, show your customers that you care about helping the less fortunate and invite them to become part of the solution together.
Last year, CJ Affiliate did something heartwarming – the brand sent all its subscribers an email inviting them to choose one closest to their heart from a list of charities. The charity receiving the most votes would be donating the CJ Affiliate budget that would have otherwise gone to the festive card.
What we love about it:
- The possibility of choosing from charities entices people to be more involved;
- The email design remains festive but moderate, given the topic;
- The reasoning behind the philanthropic initiative is well explained.
Product Showcase Email
‘If you cannot beat them, join them’ goes also for the holiday season. Since your visitors expect something Christmassy towards the end of the year, acting upon this wish is only a given.
So, if your brand released a special edition collection, be loud and proud about it – showcase it in your email as if it’s the best thing since sliced bread.
PERC went all in by creating a Christmas-exclusive coffee packed in a package with snow, snowmen, and snowy trees and sending an email urging people to get it while there’s still any. Though not explicitly said, the reader might get a hint that customers who tried the coffee last year are excited to get some of it again.
What we love about it:
- The email connects the brand with the audience in a festive mood;
- A whole email dedicated to a specific product ensures that it isn’t missed;
- Though the text creates FOMO (Fear of Missing Out), the humor makes it more alluring.
Holiday Tips and Ideas Email
Holiday shopping in December can be pretty stressful, especially when trying to find the perfect gifts or organize the perfect party for friends, parents, children, colleagues, and more. Each person has unique preferences, making it a challenging task.
Brands can rescue consumers by compiling an alluring gift guide or offering tips on making winter parties unforgettable.
Tattly chose the first path and allowed their subscribers to select the recipient and receive tailored gift suggestions. It’s the brand’s way of making the audience’s holiday shopping experience a breeze.
What we love about it:
- Instead of the usual selection for women, men, and children, Tattly offered to choose from hobbies and characteristics;
- Dark mode design is beautiful to look at and gives away fancy Christmas aesthetics;
- The CTA is placed above the fold, making it easier for the subscribers to click on.
Year-End Newsletter Email
In just 365 days, incredible journeys unfold, and milestones are achieved. It’s the perfect time to reflect on our shared accomplishments and connect with your audience over the amazing milestones you’ve reached together.
At Loom, the team pondered this idea and created something special – a personalized year-end summary of their subscribers’ activities. It’s a way to indirectly showcase how Loom has played a role in their journey.
It’s always exciting to share these meaningful moments with your audience; you can be sure they will have a positive outlook after seeing them.
Loom categorized these achievements and made a professionally-looking summary highlighting the milestones.
What we love about it:
- The email has a well-considered structure, drawing the eyes to the key points;
- The whole summary is presented as a thing to be proud and excited of;
- The readers are invited to share the recap on their social media channels, spreading the word about the brand.
New Year’s Resolution Email
As the clock strikes midnight on January 1st, the famous “New year, new me!” slogan echoes in the hearts of many. Whether they commit to exercise, explore new destinations, acquire new knowledge, or become a better version of themselves, a little motivation goes a long way in achieving those goals.
Now, it’s your chance to inspire our optimistic subscribers and show them how your products or services can be valuable companions on their journey to self-improvement.
Just take a page from EF College Break’s book – they’ve leaped into action, offering their subscribers the means they need to have the best new year ever.
The brand played the resolution card to make an alluring offer that the subscribers will want to keep. The resolutions are also fun, varying from adventures to discoveries, making them even more engaging.
What we love about it:
- The layout is visually stunning but not overwhelming thanks to separate blocks dedicated to different topics;
- Each block has its own header and CTA, making the readability and orientation maximum clear;
- The handwritten font mimics how resolutions are written down, making the design even more fun.
Also read:
- 9 New Year Newsletter Ideas to Amaze Your Clients
- 29 Business New Year Wishes To Send To Your Customers & Clients
Christmas Wishes Email
You owe it to all of your well-wishers, including your employees, customers, and even prospects who may be cheering you on, to wish them happy holidays and a merry Christmas.
Look at this email from True Linkswear:
Subject line: Merry Christmas & Happy Holidays
Preview text: From our family to yours.
True Linkswear, the footwear and apparel specialist for golf enthusiasts, wished its subscribers well on this special occasion.
It can be challenging to resist the temptation to include a promotional sale link in every email at this time of the year, but team TRUE focused on Christmas. Kudos!
What we love about it:
- Simple black & white design with a tremendous creative and matching typography to boot;
- Pure goodwill email with no sales links;
- Warm tone of messaging that leaves a personal touch.
For more ways to pass the Christmas cheer check out 50+ business Christmas messages & wishes for clients.
Creative Christmas Email Greeting
Not all wishes have to be formal and guarded. This holiday season, let your business step out of its comfort zone and greet its well-wishers in a creative and personal way.
For example, see the email below from Boie USA, a personal and oral healthcare accessories brand that sells eco-friendly toothbrushes, face scrubbers, and more.
Creativity is not always about stunning and often expensive Photoshop or CorelDraw visuals.
Like they say—when in doubt, go simple. The simplicity of Boie USA’s email makes you stop doing whatever you’re doing to look at it.
What we love about it:
- A creative hand-drawn visual that instantly captures attention;
- A simple message that wishes the reader without worrying too much about a sale;
- The clear white background accentuates the message and visuals in equal measure.
Improvement Tip: Enhance your message by personalizing it with a first name. This personal touch will make your message more relatable without altering its essence.
Free Christmas Email Template by Sender
We have drafted some free Christmas email templates to give you ideas on delivering holiday-themed emails. In our eyes, there are two primary roads you can go down when creating such emails — a simple Merry Christmas letter or a promotional one.
Note that the latter will always perform better. Holidays or not, everyone enjoys receiving value with their emails, especially marketing. So, as long as your business can provide a reasonable discount or promotion, choose to do so.
Sender’s built-in email design tool makes creating professional emails quickly and efficiently easy using simple drag-and-drop editing.
Also, responsive and high-converting email newsletter templates are included, making it extremely easy to send emails. Here’s a great example of a professionally made Christmas template:
Christmas Email Teaser
Occasionally, a tease is more fun than a reveal. By making your readers work a little harder to get the promised offer in your Christmas email, you can generate some fun and excitement for them.
Perfect Memorials, a business that deals with cremation accessories, including urns, jewelry, engravings, gifts, and more, gets this.
Perfect Memorials’ email is a teaser. It plays on one of the primary drivers of human action: curiosity. The simple creative holds the reader’s attention without distraction, while the message urges the reader to wait until Christmas for a special offer.
What we love about it:
- A simple headline wishing the reader a happy holiday season;
- Curiosity-driven, to-the-point messaging;
- Visually attractive email design with a good combination of complementary colors.
Christmas Holiday Season Greetings
With your Christmas email, you can share the generous spirit of Christmas with tens of thousands, if not millions, of your customers and business fans.
Check out the email below that attempts to connect with prospects and customers rather interestingly.
Rather than straightforwardly asking their audience to write a review, G2 created a whole poem to encourage them to do so (plus some sweet greetings!). Not to mention that it cleverly plait in an attractive reward for each review – $10.
What we love about it:
- A beautiful illustration combining Christmas and the target audience’s background;
- A poem that’s hard not to read thoroughly;
- A highly alluring offer at the end of the email.
Animated Christmas Email
Dare to step things up to the next level?
Try sending your audience an animated email with a thoughtful GIF or animation. Don’t return and tell us later that we didn’t warn you about hyper-engagement.
With a gently animated creative in its email, Rifle Paper Co., an office supplies retailer, keeps up the Christmas celebrations while taking a unique approach.
While this may have some display issues in rare cases, it’s a sure way to be remembered, as few companies include anything close to animation.
Now, don’t get us wrong on this.
You don’t have to go completely crazy or off-brand to stand out. Something as simple as including a funny and relevant GIF in your email is enough for most businesses to convey the same feelings better.
What we love about it:
- Well-designed animation creative with clever ideas of what to put in Christmas stockings;
- Concise messaging copy with simple, non-distracting design elements;
- Color-coordinated background design makes all of this look much better.
Christmas Email Templates for Every Situation
To make it easier for you, we’ve looked over and analyzed some of the best Christmas email templates. Take inspiration or copy the templates to get great results from holiday email marketing!
Merry Christmas Email Templates to Clients
Subject: [Brand name] wishes you a very Merry Christmas
Hi, {name},
After a year of hustle and bustle, it’s time to sit back, relax, and reflect. Our team at [company name] wishes you a Merry Christmas and the happiest New Year.
[Image]
We are incredibly grateful for our continued partnership and hope it will continue for many years!
Best wishes, [Company name]
Merry Christmas Email Template for Business
Subject: Ho-Ho-Ho Santa has Arrived! [%] off inside!
Looks like you’ve been placed on Santa’s Nice List! Great job! As you should already know, that comes with many benefits.
[Image]
[Code] for [%] off sitewide!
[Buttin]
Now get those presents you’ve always wanted.
If this still sounds too informal, you can try these 20 business email examples & professional templates.
Christmas Invitation Email Template to Employees
Subject: Meet us on [date] at the office for the best Christmas party yet!
Hey, everyone,
Our year has been varied, with lots of fun and challenges. But it’s time to forget our troubles and start some intense holiday fun! To that end, we’ll hold a special Christmas party at our office on [date].
I hope to see you all there. Let’s start the next year even stronger after some intense celebrations!
Regards, [CEO]
Secret Santa Email
Subject: Do you have it in you? 🎁
Preview text: Secret Santa offer 🎅
Hello {$firstname},
It is the season of joy!
And what better way to spread the Christmas cheer than through gifting? 🎁🎄 Here’s your chance to BECOME Santa!
Shop for yourself and your loved ones this Christmas – take anything sitewide at 20% OFF.
This offer to become Secret Santa ends <Insert Date> at midnight!
Make it happen {$firstname}…
Christmas Greeting Email
Subject: Merry Christmas {$firstname} 🎄
Preview text: (Tis’ that time of the year!)
It is time to reflect {$firstname}…
But this holiday season, let’s remember what’s truly important in our lives- hot chocolate and chocolate chip cookies!
For everything else, you can head to our bumper sale bulging with discounts ranging from 30% to 50% sitewide 🎁!
But this offer is limited until <Insert Date> only. Take advantage before it disappears like Santa’s sleigh!
Cheers to warm holiday memories and a fab 2023! 🎆
Merry Christmas Email to Professor
Subject: Merry Christmas, prof. [Name]!
Hello,
I would like to send you my warm wishes for this winter season. May you have a very merry Christmas and a happy New Year.
Regards,
[Name]
Formal Christmas Wishes Email
Subject: Merry Christmas!
Hello,
From [team/company], we wish you a Merry Christmas and a Happy New Year. May your holidays be filled with warmth and joy.
Best regards,
[Name]
Santa Claus Email
Subject: Ho-Ho-Ho, it’s Christmas!
Hey,
Santa’s here! You’ve been so lovely this year that I wish you a merry Christmas. May all of your dreams and wishes come true!
Your friend, Santa
Last Words Before You Go
Whatever you include in your Christmas email campaign, remember that genuine content always wins. Be honest and human, use festive visuals that reflect your brand, and encourage people to respond to your communication.
With that said, we wish you a happy Christmas email and an efficient New Year!
