Easter is around the corner, and many goodwill messages are flying around.
Staff and employees are getting acknowledged by their bosses for their tremendous contributions thus far, and consumers are effortlessly getting a bang for their buck with the countless discount emails flooding their inboxes.
According to recent estimates, Americans spent $192 per person on Easter in 2023. This spending is sure to rise in the coming season. If you’ve been thinking about growth, now is a good time to send promotional text messages, flash sales emails, free delivery banners, warm hugs, and hearty smiles.
If you value the Easter season and want to send signature Easter emails to clients and employees, read on to find examples, tips, subject lines, and more to launch an effective and efficient Easter email campaign.
11 Happy Easter Email Examples
For starters, we have some engaging email examples you can gorge down directly or dip into your favorite strategy to serve your customers.
Take a look at these Easter email examples and start your Easter campaign planning on the right foot:
Easter Sale Email
Everyone announces a sale during Easter. But only some reach out to their existing customers, newsletter subscribers, and mailing list to tell them about it. If you’re planning an Easter campaign this year, emailing clients an Easter sale email is a great idea. Here’s an email from Boden for inspiration:
Subject line: Go straight to size (and basket): Up to 40% OFF sale!
The email subtly hints at Easter with its beautiful Egg-celent background image. The prominent CTA buttons with special ones for each size will tempt readers to check out what’s in the sale for them. The subject line shows clarity of thought and is a great example of how to lure people in to open the email.
Key Takeaways
- Use design elements and white background space wisely;
- Experiment with the email copy through A/B testing to see what works best for your audience;
- Subject lines are critical for the success of a campaign. Spend extra time refining them.
Happy Easter Email to Clients
Sending a thematic and heartfelt greeting is probably the first idea in your head when you think of Holiday emails. But that doesn’t mean it’s boring. You can make your ‘Happy Easter’ emails interesting like Pandora Jewelry did in its Easter email. Have a look below:
Subject line: Happy Easter from Pandora🐰🐥🌷
The subtle design and pink themed complement the silver rabbit charm in the header. Easter is a perfect time for gifting, and the brand made sure not to miss an opportunity to show what can be gifted in the form of great charms and bracelets. The final design block about a collection inspired by spring is a memorable ending to a beautiful Easter emailer.
Key Takeaways
- Use a standard design and a straightforward color theme;
- Add contextual product blocks that suit the Easter vibe;
- Don’t forget to add Easter charms — rabbits, eggs, or other Easter-related design elements.
Craft wonderful Easter emails without any design or coding skills. With Sender’s simple drag-and-drop email builder and free premade templates, it’s easy.
Easter Holiday Email
A simple Easter holiday email can be the perfect reminder for your audience to check you out. You don’t even need to be promotional here. A warm greeting followed by a strategic product image or CTA does the trick. Have a look at the following Easter newsletter by Posh Peanut:
Subject line: Happy Easter🥕🐰
The simple subject line might seem lazy to a few, but sometimes, less is better. After the customary happy Easter header, you see images of cute toddlers draped in the brand’s outfits. It would simultaneously make a reader’s nostalgia when they were little and FOMO (Fear of Missing Out) kick. The final CTA inviting the reader to become a VIP suddenly feels so apt and contextual—clearly the simplest yet highly effective Easter email.
Key Takeaways
- Keep it simple!
- Know your customers and learn how to invoke feelings through fewer words;
- Use user-generated content to create a FOMO in all your emails, let alone Easter newsletters.
Happy Easter Professional Email
While Easter is considered more of a family holiday, it doesn’t mean you can’t wish all the best to your colleagues and professional acquaintances. The rule of thumb is to remember to stay humble in Easter email subject lines and the body. Here’s how Kerstin Florian found a perfect balance between professional and festive:
Subject line: Happy Easter from Kerstin Florian!
After opening the email, the reader is immediately met with a message ‘Happy Easter!’ explaining its purpose in nanoseconds. Afterward follows a simple yet inspiring wish. A handwritten signature underneath adds a sense of a person behind the message. The image used is creative – you have to take a second look to understand what it represents. But when you do – it’s a treat.
Key Takeaways:
- Go simple with your messaging, but ensure it’s not just empty words;
- Add the reason of writing into your Easter subject lines;
- Add your signature for a personal touch;
- Feel free to use images if they’re subtle.
Easter Wishes Email
Another in this Easter email list is a beautiful, pastel-themed wishes email from Sugarfina. The emailer screams ‘Cute’ from its subject line and doesn’t disappoint when you look at it:
Subject line: 🐰Just hoppin’ by to say…Happy Easter
The email’s pastel tones are a treat to the eyes. Topped with a cute infographic header and a contextual CTA button right above the fold would have worked wonders for the brand. But that’s not it. The brand didn’t end there. They teased further by adding two more design blocks explaining why it makes sense to try them on Easter. On-point marketing, we’d say.
Key Takeaways
- Add ‘cute’ graphics and easy-to-read copy in your Easter emails;
- Never miss out on an opportunity to increase brand awareness;
- Use Emojis in your subject lines.
Email After Easter Holiday
Your Easter campaign shouldn’t just end on Easter Sunday. It’s not like your customers would kill you if you sent an email after Easter. Brand run week, sometimes month-long campaigns going well into May. You can also announce an extension of your Easter promotion by sending an email after Easter like Munchpack did:
Subject line: Easter Sale Extended!
The email has a simple layout — just a header with two product blocks announcing what’s on the cards for the extension. The beautiful header in the Easter theme + clear benefits would have made users reconsider the brand. Though a CTA button to sign up for the offer or check the deals on the website would have been a useful add-on to this email.
Key Takeaways
- Add a last date to create a sense of urgency in the minds of readers;
- Clear out your offer + benefits within the email itself;
- Never forget to add a contextual CTA button.
Easter Offer Email
If you have been trying to resuscitate your ecommerce store or take it to newer heights, announcing an Easter offer via email can be the perfect opportunity.
In fact, Americans are always willing to spend money around Easter; an offer might be a great hook to rope their interest. Brands have been arranging Easter offers and discounts and sending emails like the one below for years now:
Subject line: 🐰Settle into Easter with a sitewide reward
The subject line is a good attention grabber as it informs that Easter has a sitewide reward. The brand wished the readers well, reassured them about deliveries and shipping, and strategically made them aware of the discounts and Easter offers throughout the email.
Key Takeaways
- Announce the reward and offer upfront;
- Create an attention-grabbing Easter subject line;
- Tell them the reason why you’re being so generous on Easter.
Special Product Launch Easter Email
Do you realize you can pump excitement in your audience and prospects by announcing a particular product/collection? Many ecommerce brands advertise their ‘special’ collections during Easter. You can do that, too, by sending a themed email like Wanderer Bracelets did:
Subject line: 4 ideas to level up your Easter egg hunt
The email has a non-branded subject line that intrigues the audience’s curiosity about Easter egg hunts. The emailer has a prominent image with clear messaging — you can use the brand’s new Easter bracelets to fill your Easter eggs. This is a classic marketing strategy showcasing the direct use case of a product. Wanderer hits the bullseye with this one by showing the users how they can stand out with their products.
Key Takeaways
- Make your new collection in a way that’s useful in Easter celebrations;
- Use action-oriented email copy and CTA;
- Add contextual imagery and design elements.
Limited Time Offer for Easter Email
Using Easter to announce a special limited-period offer is an excellent idea to make people want to buy more from your store. You can email users about the special offer like Psycho Bunny did on Easter. Have a look:
Subject line: Did you say FREE? Easter Event is happening now!
The simple email has one highlight — announcing the limited-period offer. The offer is tied to a special Easter event by the brand. The brand’s name already has ‘Bunny’, making the whole thing more contextual. The slots machine graphic on the email makes anyone curious about the event and participation, increasing the chances of clicks on the CTA button.
Key Takeaways
- Keep your Easter email design simple;
- Add your offer details upfront;
Remember to add relevant email copy and design that appeal to FOMO among the audience.
Virtual Easter Egg Hunt
You’ve likely encountered the term ‘Easter eggs’ in video games, software, or online tools. These are hidden surprises or special features that aren’t immediately apparent, and those who uncover them are usually in for a pleasant surprise.
Now, imagine hosting your Easter egg hunt for your subscribers or community. When someone discovers an Easter egg on your website or in your email, they’ll receive a special discount. And if they share this discovery with a friend, they’ll unlock even more Easter deals. It’s like turning your promotion into a fun Easter game that can quickly go viral!
Subject line: 🐣The Egg Hunt is On!🥚
The centerpiece of the email is a golden egg – a clear hint that the newsletter carries something valuable. The enlarged ‘EGG HUNT!’ immediately communicates the message and induces curiosity. Interestingly, the kind of savings that can be made is not specified. Yet, one thing is sure – it’s even more significant than the already available -40%. A reward worth time and effort!
Key Takeaways:
- If you keep your emails minimal, include an eye-catching centerpiece to make the design interesting;
- Remember that people read text from the top down – so you should look at your text hierarchy;
- Make the terms and conditions visible to avoid any confusion.
Easter Wishes Business Email
Here’s a secret not many businesses think about – you don’t have to advertise an Easter sale or deal during the holiday. You can simply wish and help your audience to have a happy Easter! That’s precisely what Brit+Co did:
Subject line: Warmest Easter wishes!
The ‘Happy Easter!’ message is bold and fun, setting the mood for the rest of the email. In the body, the brand shows that they understand what subscribers might be thinking (how to decorate their Easter brunch table) and offers a valuable freebie (printable napkins). Such helpful content helps to gain customers’ trust and make your upcoming emails eagerly awaited.
Key Takeaways
- If you’re not planning on promoting an Easter offer, at least send your customers holiday wishes;
- Show that you understand your audience by tapping into their concerns and needs;
- Offer your customers some exciting freebies to impact your brand image positively.
Have no time? Use free premade templates, add your copy, and voilà!
Easter Email Text Templates
Planning an Easter email campaign requires you to take care of the design, email content, scheduling, audience needs, etc. While you must be inspired by the designs above, you must also pay equal attention to the email copy you will add to your Easter newsletter. Here are a few text templates to help you start writing:
Happy Easter Message to Customers
Wishing your customers is a good gesture for your business and building relationships in general. If you want to send Happy Easter messages or emails to your customers, here are a few messages you can use right away:
Hey [First Name]
Happy Easter, sunshine! May your day be filled with happiness and your Easter baskets with so many chocolates that you feel like a kid again. Thanks for making our job so much fun.
Your Friend at [Company Name]
[your name]
Hey [First name]
Hop, hop, hooray! It’s time to break out the bunny ears and chocolate Easter eggs. We hope your Easter is as sweet as you. Thanks for choosing us as your go-to eCommerce store.
Team [Company Name]
Hey [First name]
Wishing you an egg-citing Easter! We hope you’re surrounded by love, laughter, and delicious food today. So grateful for your support and loyalty, and we can’t wait to see what the future holds for us.
— [Your Name]
Happy Easter Email to Employees
Employees love holidays. It’s the only time they get to pause and rethink their everyday choices. Don’t let your employees celebrate Easter without sending warm, heartfelt wishes. Here are a few short and engaging happy Easter emails you can use to express sincere wishes to employees.
Hi [First name],
Whatever lifts your spirits, brings you hope, and fills you with the miracle of Easter—that’s what I wish you. Thanks for being a part of [Company].”
All the best, [Your name].
Hi [First Name],
You’re a ray of sunshine at Easter and always! Thanks for your constant effort, commitment, and dedication. Happy Holidays.
Warmest wishes, [Your name].
Hey [First name],
Happy Easter from the guy across the desk! Thinking of you at Easter and hoping these warmer days put an extra smile on your cheek. I hope our bunny trails connect soon.
With love, [Your name].
Easter Holiday Announcement Email to Employees
Almost every brand or business offers an Easter break to employees. If you’re planning to delight your employees with a holiday announcement beforehand, here are a few email copy examples that you can use as inspiration:
Hi [First name],
As the flowers pop up and the trees bud out, I hope you find something to smile about as we take a three-day break celebrating the risen Christ. Happy Easter in advance.
Your’s truly, [Your name].
Hi [First name],
Easter is a time to be merry and thankful. I want to thank you for your constant effort and commitment. But hey! It’s Easter; let’s take a four-day break to commemorate the risen Christ. Enjoy the holidays. Happy Easter!
Heartly Wishes, [Your name].
Hi [First name],
Happy Easter to you, my favorite buddy. Take a three days break and enjoy the holidays. If you’re not too busy, here’re some tickets to our Easter party, family and friends are invited. Happy Easter once again!
Warm hugs, [Your name].
Easter Bunny Email
The Easter bunny is known to bring decorated eggs to well-behaved children. You can use the reference on Easter to craft a witty or personalized Easter bunny email for your clients and even your teammates. Here are a few examples:
Hi [First name],
Hop into Easter with the Easter bunny! Wishing you a day filled with chocolate, love, and plenty of hoppy bunny moments.
Blessings, [Your name].
Hi [First name],
The Easter bunny is hopping your way with some egg-citing treats! We hope your day is filled with joy, laughter, and all the sweet things you love.
With gratitude, [Your name].
Hi [First name],
The Easter bunny is here to remind you to have a hop-tastic day! We’re sending you warm wishes for a day filled with love, joy, and all the fun things that come with this special holiday.
God Bless, [Your name].
Email After Easter Holiday
Most brands stop their campaigns after Easter. But remember, your customers will still buy from you after the Easter rush. So, planning an email right after the Easter holiday is a good way to stand out and get some conversions. If you’re confused about what to send after Easter, here are a few email examples for you to use:
Subject: Thank You for Celebrating Easter with [Your eCommerce Store Name]
Dear [First Name]
Thank you for celebrating Easter with us at [ Store Name]! We hope you had a wonderful holiday filled with joy, laughter, and delicious treats.
We know you had many options, and we appreciate that you chose us for your Easter shopping needs. If there is anything that we can do to improve, please do not hesitate to let us know.
Cheers,
[Your Name]
Subject: Easter Holiday Wrap-Up: Share Your Feedback on [Your Store Name]
Dear [Customer Name],
We hope that you had a wonderful Easter holiday with your family and friends. Thank you for choosing [Store name] for Easter shopping.
As we wrap up the holiday, we would love to hear your feedback on how we did.
Would you mind taking a few minutes to share your feedback with us? We would be grateful for your insights and suggestions.
Thank you once again for choosing [Your eCommerce Store Name].
Best regards,
[Your Name]
[Your Store Name]
Subject: Easter Holiday Recap: Check Out Our Social Media Highlights
Dear [Customer Name],
We hope that you had a wonderful Easter holiday with your family and friends. We wanted to share with you some highlights from our Easter celebrations on social media.
Go, take a look: [Social Media Post Link]
Don’t forget to like, share, and subscribe.
Your Friends at [Store Name]
PS: We plan to send three gift bags to 5 people who engage with us on socials.
Formal Easter Greetings Email Messages
Easter is about sharing love, warm wishes, and heartfelt hugs. Why get formal with your message?! Well, not every client would value an informal, friendly letter. Before drafting your Easter campaign, it’s best you consider your client base, highlighting what excites them and what doesn’t. If you feel like sending a formal greeting, here are a few examples:
Dear [First name],
Easter symbolizes the renewal of life. May this Easter be the hope of new beginnings for you and your family. Happy Easter holiday.
With Love, [Your name]
Dear [First name],
This Easter, my wishes for you’re simple: joy, love, peace, happiness, and warm hugs. Happy Easter, and enjoy.
Fond regards, [Your name]
Dear [First name],
Easter reminds us of the sacrifice that Christ made for us. Thank you for being a part of Sender throughout the past year. Have a wonderful celebration.
Best Wishes, [Your name]
Key Takeaways: Easter Email
Here you have it! Exciting Easter email examples and templates are now in your hands. But before you fly off to craft your email, keep this in mind:
- Plan your Easter email campaigns in advance and always schedule holiday campaigns with the help of a marketing automation tool;
- Use an Easter email design theme with subtle elements that signify an Easter vibe;
- Create omnichannel Easter campaigns across SMS & email channels for maximum impact;
- Always pay attention to your subject line and Easter offer as it defines the success of a campaign.
But our Easter marketing ideas doesn’t end with that! Here’s some more inspiration:
- 14 Easter Marketing Promotion Ideas to Boost Sales
- 19 Holiday Marketing Ideas & Examples of Promotion Campaign
