Sharing is a natural human need, and in a business, one of the best ways to share is to email your subscribers.
Whether launching a new collection, updating a feature, or planning promotions, email blasts are one of the fastest ways to share information with your subscribers.
You must’ve always wondered about email blasts and wondered how they are different from email campaigns. In this blog, let’s look at the differences, email blast examples, and how to send an email blast using email service providers. Let’s begin.
What is an Email Blast?
An email blast is a single message sent to a large group of subscribers simultaneously. It’s like using a megaphone to reach hundreds, thousands, or even millions of inboxes at once.
Also known as mass email, broadcast email, or bulk email blast, it’s a way to spread your message far and wide. Some marketers have misconceptions about email blasts, thinking they’re:
- Sent without proper permissions;
- Not part of a long-term email marketing efforts;
- Focused solely on quantity over quality of recipients.
While these concerns have some merit, email blasts can be a worthy solution when used correctly. Here’s why you should consider using email blasts:
- Reach a wide audience quickly;
- Announce time-sensitive information;
- Boost brand awareness;
- Drive traffic to your website;
- Promote sales or special offers.
Use email blasts strategically for staying in constant contact with your customer while ensuring your message is relevant for your audience. When done right, email blasting can be a powerful addition to your email marketing strategy.
Email Blast vs Email Marketing Campaign
While similar, email blasts and email marketing campaigns have distinct differences.
Email campaigns are strategic, personalized, and part of a broader marketing plan. They involve careful planning and insights to target specific audience segments.
Email blasts, however, are mass emails sent to an entire list without personalization or segmentation. They’re like broad promotional messages intended for everyone.
Some marketers say email blasts as ineffective because:
- They’re unexpected. Recipients often delete unfamiliar or unexpected emails, creating natural resistance.
- They’re unsegmented. Blasts often fail to target specific needs or interests, missing opportunities for engagement.
- They’re impersonal. These emails typically have low engagement rates and may end up in the spam folder.
Despite these drawbacks, email blasts aren’t obsolete. Many brands still use them effectively. The key is adopting a smart approach to make your email blasts more targeted and relevant. Let’s explore how to use them effectively for marketing.
Email Blast Examples Worth Sending
If you want to start sending email blasts but are confused about where to start, here are a few email blast samples and templates. Feel free to use them as inspiration to create a successful email blast.
- Flash Sale Announcement Blast by Ipsy
- New Product Launch Blast by Carbon38
- New Feature Email Blast by Canva
- Limited Offer Email Blast by FirstCry
Flash Sale Announcement Blast by Ipsy
Flash sales are a great reason to send an email blast to your subscriber list. Take a look at the flash sale email blast example by Ipsy:
Subject line: ⚠️Flash Sale closes soon… ⏱️to stock up
The simple emailer features a giant clock designed as a star, telling users not to miss this shiny opportunity to grab their favorite products before the sale ends.
The email copy, too, reminds users to hurry and grab their favorites at special prices in the flash sale. The CTA button in a contrasting color stands out from the rest of the email.
Key Takeaways
- Keep the email short and straightforward;
- Add interactive elements like countdown timers to flash sale email blasts;
- Add a CTA button in a contrasting color to the rest of the email.
New Product Launch Blast by Carbon38
Scheduling an email blast on a new product launch is a nice tactic to generate interest in your product. Many brands plan elaborate automation campaigns weeks before the actual launch. Here’s a product launch email blast by Carbon38:
Subject line: JUST LAUNCHED 🐾 THE CANINE COLLECTION
Carbon38 used humor and wit to grab attention on April Fool’s Day. When all brands are ‘fooling’ around with products, they take their chances by launching an actual collection with a dash of ‘paw-tastic’ humor. The subject line and headers are eye-catching, not to mention the visuals.
Key Takeaways
- Keep your email blasts attractive and colorful;
- Use relevant emojis in subject lines;
- Add a dash of humor or personality to your email copy.
New Feature Email Blast by Canva
Scheduling an email blast before and during the launch of a new feature can speed up user adoption.
When Canva was about to drop their new ‘Magic’ feature, they smartly scheduled an email blast to get users buzzing. The subject line? “Ready for Magic.” Intriguing, right?
Subject line: Ready for Magic
The subject line grabs you instantly. You’re curious. Plus, the clean design and a nod to a previous feature make you feel like you’re in the know. The kicker? An “add to calendar” CTA. That way, you’re not just reading about the new feature—you’re reminded to try it when it goes live.
Key Takeaways
- Experiment with subject line to make users curious;
- Create a CTA that increases adoption when you launch the feature;
- Keep the layout and email format simple and minimalist.
Limited Offer Email Blast by FirstCry
Time-sensitive offers are best promoted via FOMO-inducing email blasts. FirstCry uses a great subject line to promote its limited-time deals on its website:
Subject line: 🏃Dash to Grab Flat 50% OFF at Beat the Cl⏰ck Sale
The subject line is a sprint in itself: Emojis? Check. FOMO? Double check.
Open it up, and you’ve got deals and deadlines staring you in the face. They break down the bestsellers, top brands, and categories you should care about, making it a must-check email for all things baby shopping.
Key Takeaways
- Add emojis in your subject lines;
- Make the offer, discount or deal the star of your email;
- Adding direct links to product and category pages.
How to Send Email Blast Campaigns?
Companies use email blasts and email marketing campaigns to promote their products and share offers. Most email blast marketing happens because its cheap and does the job of passing the message across.
If you’ve not used an email blast system before, here is a step-by-step guide on how to use a provider for sending an email blast the right way:
1. Choose an Email Blast Service
The first step is picking a bulk email service provider with all the necessary features. If you’re just beginning, you should think of reliable yet cheap email blast services.
Sender is powerful email marketing software for sending bulk emails at a low cost. Its built-in marketing tools simplify blast creation. Plus, the dashboard is really intuitive, and responsive human chat support ensures you’re never stuck wondering.
2. Target Your Email List
Segmentation ensures each recipient receives content aligned with their preferences and behaviors. It involves sending personalized emails to different segments (groups) of your email list.
Segment and target your email contacts based on age, geographical location, gender, purchase history, etc. For example, an online bookstore can segment its list into fiction lovers, non-fiction enthusiasts, new customers, and inactive users.
Then they can send a targeted email campaign for each group during a sale, ensuring higher open rates, click-through rates, and overall campaign success.
3. Choose an Email Blast Template
Once you know who you’re writing to, it’s time to design your email. Start with a template, as it’s easier than designing from scratch. A good template will make your email look great on phones, tablets, and laptops.
Sender offers a variety of free and responsive templates to help you get started quickly. Choose one that fits your message, then add your own text and images to customize it for your brand and message.
Remember, the goal is to make your email easy to read and visually appealing.
4. Create and Personalize Email Content
Content is the heart of your email blast campaign. With your template chosen, it’s time to fill it with compelling content.
Start by writing your email blast. Focus on creating clear, engaging copy that speaks to your audience.
Then, use the email editor to add and arrange different elements like product blocks, CTA buttons, countdown timers, etc. Remember to keep your design clean and your message persuasive while creating.
5. Create Catchy Email Blast Subject Lines
Your subject line is what makes subscribers open your email instead of ignoring it. Clear blast email subject lines grab attention and spark curiosity. Here are some tips:
- Be clear and compelling;
- Avoid clichés and generic phrases;
- Give recipients a reason to open the email;
Remember, if your subject line doesn’t work, your carefully crafted email content won’t be seen. Spend time crafting subject lines that entice your audience to click and read more.
6. Send Email Blast Campaign
Before sending your campaign to all subscribers, test your email. Send a copy to yourself to check how it looks in different inboxes and devices.
Once you’re happy, either schedule your email for a specific time or send it immediately. Consider when your audience is most likely to engage with your content.
7. Track & Measure Results
Once your email blast is out, your job isn’t over — it’s time to see how it performed. Check your email marketing service dashboard for key metrics like open rates, click-through rates, and unsubscribes. These numbers reveal how well your message resonated with your audience.
Low engagement or high unsubscribe requests? Don’t worry — it’s an opportunity to improve. You might need to tweak your content, clean up your email list, or adjust when you send.
For success in your email marketing strategy, focus on crafting more compelling subject lines and finding the best time to reach your audience.
Learn how to improve email open rates here.
Improving Email Blasts Over Time
Email blasts are a powerful tool for engaging subscribers and building brand recognition. To maximize their effectiveness, consider these streamlined best practices:
- Plan strategically. Define your goals, anticipate target audience reactions, and outline how you’ll measure success. This focused approach helps personalize your email campaign;
- Design thoughtfully. Use responsive templates and clean layouts, as most people open emails on mobile. Add relevant images and maintain consistent typography to enhance readability;
- Manage your list. Keep your email list healthy by segmenting subscribers and regularly cleaning inactive addresses to improve overall performance;
- Test and optimize. Run A/B tests to refine your approach. Experiment with different elements like subject lines and sending times to find what works best for your audience;
- Time it right. Send your blasts when your subscribers are most likely to engage; Analyze open and click-through rates to determine optimal timing;
- Personalize content. Tailor your messages based on subscriber behavior and interests. This adds relevance and boosts engagement.
Email Blast: FAQs
What is the best way to send an email blast?
Use modern email marketing services like Sender to send an email blast. This will save you a lot of time and effort as you can design blasts using the drag-and-drop editor, schedule them, and increase their relevance by segmenting your email list. Plus, you can track the effectiveness of an email blast from the analytics dashboard of the email marketing tool.
What is the best time to send an email blast?
You should send or schedule an email blast between 10:00 am and noon or between 2:00 pm – 6:00 pm. Also, remember to send a mass email blast between Friday and Monday for the best results. You can also read more about the best times to send an email.
