Marketers and brands often ignore Father’s Day. It’s not as popular as Mother’s Day, Easter, or the 4th of July in the US for holiday marketing. But ignoring Father’s Day is not a good idea, as consumer spending has touched a record high every year since 2020.
So, planning a Father’s Day marketing campaign should be on your marketing to-do list this year. A nice way to start your Father’s Day marketing campaign is to use email marketing to remind customers about shopping for their dads and thank them for everything.
In this blog, we’ve curated some of the best campaigns from global brands to help you get started. So, let’s begin.
Why Father’s Day Matters in Email Marketing?
All countries celebrate Father’s Day on different dates, but it remains a very important celebration. It also offers you a unique opportunity to connect with your customers.
Many brands completely ignore the day or do meek promotion of their Father’s Day sales or offers. So, you’ve got an opportunity to stand out. Plus, there are many other reasons, too:
- Broad appeal. Around 62% of American males are fathers, highlighting a substantial target audience for Father’s Day promotions;
- Increased shopping. Spending on Father’s Day gifts has grown by 1.6 times, from $119.84 bn to $194. 23bn, between 2013 and 2023;
- High spending. Customers are expected to outspend on finding the perfect gift on Father’s Day. Consumers aged 35-44 are expected to outspend other consumers by nearly $100;
- Shopping online. 43% of consumers are expected to shop online this year, up from 40% last year, making it the primary shopping destination for Father’s Day gifts.
When you add in the increase in historical Father’s Day spending and email marketing ROI, you’ll realize it’s worth investing in a Father’s Day email marketing campaign.
10 Oustanding Father’s Day Email Examples
Don’t know where to start with email marketing for Father’s Day? We’ve got you covered! We’ve curated some of the best-performing email templates, examples, and designs by popular brands that you can use to inspire your marketing campaigns.
1. Sender – Potent Email Builder for Father’s Day Email
Sender offers an interesting Father’s Day email template that you can use right away for your email campaign. The illustrative email design of a father’s image instantly grabs attention and gives you ample space to highlight your special deals or offers. Have a look:
The attractive color and design stand out at first glance. Using the drag-and-drop builder, you can edit the colors, update the design, and even add your product/deal blocks.
Create aesthetic Father’s Day emails and popups in minutes with Sender’s responsive templates and drag-and-drop design builder.
Sender’s free to use for up to 2,500 subscribers. You can use it for designing beautiful emails, scheduling Father’s Day email, and even automating your email campaigns.
2. Father’s Day Gift Ideas by Huckberry
If you share Father’s Day gift ideas in your email newsletter, you’re more likely to gain orders. Simply list some useful gifts or create something more personal and warmer by curating a special Father’s Day gift guide.
Here’s an example from Mother’s Day newsletter sent out by Huckberry that can give us many wholesome insights.
A similar email can be sent on Father’s Day highlighting the products from the store and what dads feel about them. You can even add some interesting dad jokes about your products to make the email more appealing and interesting for the recipients.
3. Happy Father’s Day by Mountain Khakis
Discounts are one of the strongest incentives to buy for any consumer. Thus, use them in your Father’s Day emails. Have a look at the emailby Mountain Khakis. It has a clear call-to-action, and no explanations are needed.
Subject Line: Last Day for 25% Off
The straightforward email announces the special Father’s Day sale and informs about dad deals and a special coupon code. There’s a hint of urgency as the sale ends at midnight. The contextual CTAs right below the banner would’ve surely attracted many clicks, thanks to the mention of the timeline.
4. Father’s Day Sale Email by Fragrance Direct
Push your customers by saying it’s high time to purchase. Explore the following newsletter by Fragrance Direct.
Subject Line: Treat him to a special gift this Father’s Day!
At first glance, the circled block seems to have some excessive text, but all this info turned out to be important. The brand reminds the date of Father’s Day in this email, shares some contextual gift suggestions, and offers an extra discount to increase conversions.
The design should’ve been less cluttered too. But overall, the email is quite compelling, partly due to the FOMO-inducing header about the flash sale and limited suggestions (to decide faster).
5. Father’s Day Interactive Post by Puma
Puma sends elaborate emails on every traditional holiday and occasion, like Father’s Day. In their last year’s Father’s Day email, they mentioned several categories of dads — classic dad, sporty dad, rad dad, and weekend dad, and shared gifting suggestions for every kind of dad in the email.
This email compels readers to check out different collections if they know their dad would love the gifts. You can also create special product collections for Father’s Day and create an email like Puma to engage your subscribers and increase sales.
6. Father’s Day Newsletter by Lovely Skin
Sending a contextual email newsletter is always a great idea for a brand or business to create brand awareness and build relationships. Lovely Skin used Father’s Day to create a unique newsletter celebrating the feeling of fatherhood. Have a look:
The newsletter begins by thanking the reader (for being a father) and shares personalized snippets from the fathers in Lovely Skin’s team. The beautiful images of fathers with their children and a personal note about their emotions feel natural and organic on Father’s Day.
7. Happy Father’s Day Mailer by LongHorn Steakhouse
Sending an email about Dad’s interests can be a great idea on Father’s Day. Out of the different Father’s Day campaigns you plan, this can be one of the best-converting ones, as everyone wants to make their dads feel special. LongHorn Steakhouse used the ‘Dad’s feelings and interests’ beautifully in their email:
The email header — ‘Tell Dad We’re Doing the Grilling,’ is a great attention-grabbing copy. The subject line for this email — Tell Your Dad to Take the Day Off, is also a great scroll-stopper. This email has a subtle hint of usual dad jokes and looks compelling to the reader because of its neat design.
8. Personalized Father’s Day Email by Casper
Personalization is a sure-shot way to increase conversions and show your subscribers you care. Sending personalized greetings or an email with personalized recommendations for gifting on Father’s Day is great for a Father’s Day email campaign. Casper sent the following email on Father’s Day:
At first glance, it seems like a regular email with no personalization. But as you scroll, you see a personalized shopping list of top picks that anyone’s dad will appreciate. Have a look:
The shopping suggestions and a special $25 off promotion, with a sweet coupon code (FORDAD), make it a compelling email that will convert. When you think of it, it might be the best way for a brand to reach out to subscribers on Father’s Day.
9. Simple Father’s Day Newsletter Reminders by LUSH
Lush has been sending interesting Father’s Day email campaigns that make people curious about celebrating dads. The following email reminds customers about the upcoming holiday and asks them to buy Father’s Day gifts:
Unfortunately, Lush forgot to mention the date to orientate customers on whether they must hurry up with purchasing. Certainly, the message can be far more detailed, vivid, creative, captivating, and convincing. We’ll take a look at such examples further.
This idea can be used not just for Father’s Day. Discover more great reminder email examples for every situation.
10. Dad’s Day Newsletter by American Giant
A newsletter to honor and thank dads on Father’s Day is never out of place. American Giant used the occasion to write a heartfelt note as an email newsletter. Check it out:
The headline — United by Dads is an amazing testimony to how fathers are the binding figures in all our lives. Using real images from team members is a good idea on the brand’s part to add authenticity to the entire exercise.
They could have added some real thank-you notes from team members or a dad joke to enhance the human appeal of this newsletter.
3 Father’s Day Newsletter Templates
When planning an email campaign for Father’s Day, much time can be wasted on crafting the email copy. Here are a few newsletter email copy templates to save you the hassle of creating email content for your Father’s Day email campaigns.
Subject Line: 🎁 Unwrap Your Father’s Day Adventure – Save 15% Inside!
Dear (Name),
🎉 This Father’s Day, let’s not just celebrate Dad; let’s create memories together! 🚀
The best gift is one that lasts a lifetime — and that’s the gift of unforgettable experiences. So why not embark on a thrilling adventure with your dad and make this Father’s Day special?
Click here (link) to explore our bestsellers, hand-picked for dads like yours!
💥 Exclusive Offer: Use code DAD15 at checkout to enjoy 15% off your Father’s Day adventure.
Don’t wait – this offer is only valid until (date)!
To thrilling memories,
(Company’s Name)
Subject Line: 🎩 Hats Off to Dads! Score Our Ultimate Father’s Day Deal Today
Hey there, (Name)!
Let’s show all the great dads out there this Father’s Day just how much they inspire us! 👨👧👦
We’re offering a LIMITED-TIME deal to make your dad feel like a superhero. Get your hands on our carefully curated Father’s Day gift bundle to surprise Dad. The bundle is designed to make his day extra special.
👉 Click here (link) to discover our exclusive gift selection!
Wait, it gets better! We’re giving you an EXTRA discount, but only if you act fast:
🔥 Coupon Code: SUPERDAD10 for 10% off your purchase (valid until [date])!
Celebrate the hero in your life,
(Company’s Name)
Subject Line: 🍕 Father’s Day Feast! Buy One, Get One Free – Share a Meal with Dad!
Hello (Name),
Father’s Day is just around the corner, and we’ve cooked something special for you and your dad at (Company’s Name)! 🍽️
Nothing brings people closer than sharing a delicious meal, so why not treat Dad to his favorite dish and create memories you’ll cherish forever?
Here’s the deal:✨ Buy one (service/product name), and get another (service/product name) FREE!
Claim your Father’s Day Feast now (link) and use code DADBOGO at checkout.
Hurry, this offer expires on (date)!
Bon Appétit!
(Company’s Name)
Sending Father’s Day Email
It’s easy to send a Father’s Day email when you’ve got Sender. Here’s how you can send an email campaign with Sender for Father’s Day:
- Step 1 — Signup for free. Send, schedule, and automate email campaigns for up to 2,500 subscribers for free. Go to Sender.net and sign up for a free account to create your first Father’s Day campaign.
- Step 2 — Create a new email campaign. Click on email campaigns on the left panel to start creating your Father’s Day campaign;
- Step 3 — Finalize the subject line & preview text. Add details like the email subject line and preview text. Create an engaging and personalized Father’s Day subject line by taking inspiration from other brand campaigns’ Father’s Day subject lines;
- Step 4 — Use the drag & drop editor to create your email. Create your email using the drag-and-drop email builder. It has all the features you need to create a beautiful and responsive Father’s Day email. You can also use a readymade template and customize them according to your brand guidelines;
- Step 5 — Send your campaign. Once you are happy with your email design and copy, click Save & Continue to send your email. You can even schedule an email to be sent at a fixed time or based on a condition.
Key Takeaways
There you have it. Make sure not to forget these key takeaways when creating your Father’s Day email newsletter campaign:
- Make your Father’s Day subject lines more appealing by personalizing them with first names or any personal attributes;
- Add an element of humor, like a dad joke, in your email campaign to engage readers better;
- Always plan your Father’s Day email well in advance and use a marketing automation tool to schedule your campaign.
Author Bio
Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, email marketing, and content marketing. He loves to write about building, improving, and growing a business.
