Online shoppers love the latest trends, products, and new launches. As an ecommerce store owner, you can benefit from this love for ‘all things new’ by sending a new arrivals email every time you launch a new product or collection.
New arrival emails allow you to grab subscribers’ attention, invoke FOMO, and entice them to buy the latest arrivals in your store. When sent at the right time, they can increase sales of freshly launched products.
This blog will share the best new arrivals email examples, templates, and tips to help you create the perfect new arrivals campaign for your ecommerce store. So, let’s dive in.
What is a New Arrival Email?
New arrival emails notify subscribers about the latest products or services added to a brand’s inventory. They aim to generate excitement and drive traffic to the website, ultimately boosting sales revenue.
A new arrivals email captivates your audience and sparks their curiosity about what’s new in your store. By highlighting each product’s key features, benefits, and unique selling points, a new arrivals email entices subscribers to click through, explore further, and buy the latest products. Here’s what a perfect new arrivals email consists of:
- Eye-catching Subject Line. Written to grab attention and entice subscribers to open the email and explore the new arrivals.
- Compelling Visuals. High-quality product images and engaging visuals to showcase the new products appealingly and enticingly.
- Concise and Persuasive Copy. Short yet persuasive copy that highlights new products’ key features, benefits, and unique selling points.
- Clear Call to Action. Prominent call to action encourages recipients to click through to your website and explore the new arrivals further.
You don’t have to be an email marketing pro to design these campaigns. You just need the right tool, and Sender might be it. Its drag-and-drop email builder and premade design templates allow you to create these unique newsletters in no time.
Best New Arrivals Email Examples
When crafting a new arrivals email, attention to detail is crucial. From engaging subject lines that pique curiosity to compelling visuals that showcase the products, every element should be carefully considered to entice and engage your subscribers. Feels like too much for the beginning?
Here are a few great new arrivals email examples to get inspired for your campaign:
1. Email to Announce New Collection
When you launch a new collection, even a simple announcement email can increase engagement and checkout from shoppers who love the latest trends. Here’s an example by Burt’s Bees Baby:
Subject Line: Storytime just got better! NEW arrivals!
The simple yet vibrant email has a clear subject line and communication. The cute baby model on the header instantly grabs the attention. Clear CTA buttons below take the reader to explore the new collection.
Key Takeaways
- Keep the communication and email copy as simple as possible;
- Be creative with your subject line;
- Add a narrative or theme to the new arrivals email.
2. Short New Arrival Email Example
Short emails perform well in today’s time when attention spans are at an all-time low. So, sending a short email announcing the new product’s arrival is an excellent way to pump up sales initially. Here’s a creative example of a short new arrival email:
Subject Line: We can’t keep this secret much longer…
The beautiful header graphic announces the new collection loudly. The section below creates a sense of curiosity and teases the reader. The final CTA is placed appropriately to generate clicks and traffic to the website.
Key Takeaways
- Use creative email header formats and graphics;
- Top up the announcement with FOMO-inducing copy;
- Place the CTA contextually to attract clicks.
3. New Arrivals Email with Product Details
Adding information about your new product is a good tactic to increase engagement rates. Subscribers may want to read more before clicking a link. Here’s an example of a new arrivals email with product details within the email:
Subject Line: 315 has officially landed
The subject line makes the reader curious. The layout of the email shares product details as byte-sized information. The testimonial/quote piques curiosity and makes subscribers interested in clicking the CTA and checking out the new collection.
Key Takeaways
- Break down the product details in digestible format;
- Use a structured layout for such emails;
- Add social proof or supporting quotes to increase clickthrough rates.
4. New Arrival Email with Product’s Features
Relevant features are an essential reason why someone would click your CTA inside an email. Here’s a great example of a new arrival email that includes product features to generate curiosity:
Subject Line: A new collection that captures the sun 🌞
The subject line is intriguing, making the reader curious about what’s inside and the latest arrivals in the store. The product blocks within the emailer mention the product features showcasing great product images.
Key Takeaways
- Use a clever subject line that invokes curiosity;
- Add appealing product images to the email;
- Show how people can use the product and highlight the features.
5. New Arrivals Email to Drive Demand
Every ecommerce store owner wants people to lust for new product arrivals. So, creating an email that generates interest and grows demand is a good idea. Hugo Boss sent a new arrivals email campaign when they launched a new product collection.
Subject Line: HUGO x Mr. Bathing Ape Now In Store
The simple yet effective newsletter announces their new collection – Hugo X Mr. Bathing Ape, and asks customers to visit the store and check out the products. The CTA button asking users to find a local store along with the main store’s location aims to increase walk-ins and demand inside the physical stores.
Key Takeaways
- Use a large header image based on your new collection’s theme;
- Add contextual information throughout the entire email;
- Use a single CTA button, preferably in a contrasting tone.
6. New Arrival Email to Increase Sales
Increase in sales is the ultimate goal of any marketing activity. Sending an attractive new arrivals email can help you achieve that. Here’s an example by apparel brand Lisa Says Gah:
Subject Line: 🐝🌼NEW Collection Inspired By Super Blooms
The subject line + email header collectively pique the interest of a potential shopper. Dedicated product blocks with links to the product pages might make the subscriber more curious about the product details and tempt them to check out the product on the website.
Key Takeaways
- Add lots of relevant product blocks to the new arrivals email;
- Use emojis in the subject line;
- Create an email header copy that complements the subject line and preview text.
7. New Arrivals Email to Create Buzz
Virality is a desired dream for many Shopify store owners. They want people to talk about their products, especially when they launch a new one. A creative new arrival email has the potential to do so. Look at the email by Vincero:
Subject Line: New Collection Drop: The Aiden.
The email is written to create intrigue in the minds of the readers. Topped with beautiful product images, the entire email design entices the reader and makes them want to share the news about the latest collection on social media. This would create an organic buzz and attract more interest to the new collection.
Key Takeaways
- Use product image prominently within the email;
- Share the story of the new product or collection to generate interest;
- Add CTAs to product pages for direct checkout.
8. New Arrival Email for Loyal Customers
Sharing news about your latest launch with your loyal customers or subscribers always generates a positive response. Check newsletter sent to loyal customers of Francesca’s:
Subject Line: 🎀 Pink Ladies Unite! Shop our New Collection 🎀
The email addresses the customers as pink ladies, creating a strong sense of belonging. The use of beautiful images from the new collection alongside a 30% off discount offer will surely entice many customers to shop. The video at the end of the email grabs the reader’s attention again. The copy on the video thumbnail with mention of a fan club increases the chances of users engaging with the video.
Key Takeaways
- Address your loyal customers as warmly as possible;
- Keep a consistent color theme or tone throughout the email;
- If possible, add a product video or experience video.
Best New Arrivals Email Templates
Excited to create your first new arrivals email? We’ve got some useful templates that will help you save time in creating compelling and appealing email copy for your fresh new arrivals email. Feel free to copy-paste the following templates or use them for inspiration.
Exclusive New Collection Announcement Email Template
Subject Line: Ride the Trend with Our New Collection
Hello [Subscriber’s Name]
Stay trendy and stylish, and elevate your game with our new collection, designed with ‘freshness’ in mind.
Explore the latest trends and discover must-have pieces that will turn heads wherever you go. From statement accessories to chic apparel, our new arrivals are designed to make a lasting impression.
Take a sneak peek at our curated selection:
[Include images and descriptions of a few standout products]
These limited-edition pieces are already generating a buzz. So, don’t wait too long. Shop now to secure your favorites before they’re gone!
Shop the New Collection ➡️ [ Call-to-Action Button]
Stay fashionable,
[Your Store Name]
Also read: How to Write an Announcement Email: Tips, Examples
Limited-Time Offer on New Arrivals
Subject Line: Exclusive Discounts on New Arrivals!
Hi [Subscriber’s Name]!
Our latest arrivals have just landed, and we couldn’t wait to share them with you.
[Include images and brief descriptions of featured products]
We’re offering exclusive discounts for a limited time only to celebrate their arrival.
Discover the newest additions to our store and enjoy [Discount Percentage/Amount Off] on these trendy pieces.
Shop Now ➡️ [Insert Call-to-Action Button]
Hurry and grab your favorites now before the offer expires!
Happy shopping,
[Your Store Name]
Also read: 12 Last Chance Email Examples and Templates
Personalized New Arrivals Recommendations
Subject Line: [Subscriber’s Name], New Arrivals Just for You!
Hi [Subscriber’s Name],
We know you love following the latest trends, and to save you time, we’ve handpicked select pieces from our latest collection.
Here are some fantastic options we know you’ll adore:
[Include personalized product recommendations with images and brief descriptions]
We can’t wait to see how you style these new pieces. Don’t miss out on updating your wardrobe with fresh styles that perfectly suit your taste.
Discover Your Perfect Match ➡️ [Insert Call-to-Action Button]
Happy styling,
[Your Store Name]
How to Write a New Arrivals Email?
Writing new arrivals email that captures the attention of your subscribers and drives engagement is an art. If you’ve got fresh, exciting products hitting your ecommerce store periodically, use new arrivals email as a grand reveal in your customers’ inbox. Here are some best practices, tips, and recommendations to help you create enticing and compelling new arrivals emails:
- Spark Their Curiosity. Start your email with a tease. Something like, “Guess what just landed, [Customer’s Name]?” This creates a sense of anticipation and keeps them scrolling for more.
- Showcase the Goodies. Bring your new arrivals front and center. Use high-quality images that make your products pop. After all, seeing is believing, right?
- Highlight the Benefits. Why should your customer care about these new arrivals? Are they part of a limited-edition collection? Are they crafted using a unique process? Share these details to make your products irresistible.
- Guide Them with a Clear Call to Action. Want them to “Shop Now” or “Discover More”? Make sure your call to action is easy to find and compelling.
- Make it Mobile-Friendly. Many customers will check email on their phones during their lunch break or while waiting for their coffee. Ensure your email looks just as stunning on a small screen as on a laptop.
With these tips, you’re all set to create ‘New Arrivals’ emails to create interest in your latest products and potentially increase your sales revenue.
TL;DR
Sending new arrivals email is a great way to bring spotlight to your latest offerings. So, make sure to plan new arrival campaigns well and while you’re at it, remember the following:
- Browse the latest arrival email examples to take inspiration and optimize your existing campaigns;
- Personalize your new arrivals email or email blasts based on the customer’s details or shopping/browsing history;
- Always add product blocks to your new arrivals email for invoking FOMO and curiosity to know more;
- Schedule automatic email alerts on new arrivals using an email marketing automation tool.
Also read:
- 18 Best Email Marketing Examples, Campaign Types & Templates
- 36 Thank You Email Templates for Any Situation
- Email Personalization Explained: Complete Guide & Examples
- 15 Welcome Email Examples from Well-known Brands
Author Bio
Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, email marketing, and content marketing. He loves to write about building, improving, and growing a business.
