To reduce spam and make inboxes more secure, Google and Yahoo have announced new mandates for bulk email senders, i.e., an organization sending 5,000+ emails daily to the Google or Yahoo service.
The new policies are aimed at email authentication, easy unsubscription from mailing lists, and limitation on overall spam rates and will take effect in February 2024.
Read on to learn how it might affect you and how best to prepare for these changes.
What Does This Mean for You?
Businesses and marketers need to take proactive steps to comply with these regulations. Starting February 1st, if a bulk-sending organization receives significant abuse complaints (0.3% or higher), Gmail and Yahoo mail inboxes will automatically block messages from that sender.
New Requirements for Bulk Senders
If you’re a bulk email sender, follow these guidelines to ensure compliance with Google’s and Yahoo’s requirements:
- Set up SPF/DKIM/DMARC authentication for your domain;
- Keep spam rates below reported in Google’s Postmaster Tools – at 0.1% (max 0.3%);
- Provide recipients with a one-click unsubscription option and process unsubscription requests within 2 days. P.S. Sender has a one-click unsubscribe by default.
- Don’t use a free email address to send your emails, such as @gmail, @yahoo, etc.
If you need any help with setting your DNS records, contact our customer support at support@sender.net.
Final Words
All of these standards are designed with one thing in mind: to make the Gmail and Yahoo email experience safer and more enjoyable for users. Email authentication safeguards organizations against spoofing and spam attacks, ensuring emails are from legitimate sources.
One-click unsubscribe options make it easy for subscribers to opt out of email lists. And by keeping spam complaints to a minimum, you’ll continue sending content tailored to your audience’s interests and preferences.
