If you’re reading this, you already know how important marketing is for your Shopify store. Although a great marketing strategy might bring huge success, creating and executing one can be a bit (or a lot…) overwhelming.
This is where marketing software comes to the rescue. In this article, we gathered the best marketing tools for your Shopify store. So, let’s dive in and discover how they can help bring your marketing to the next level before you head to the Shopify app store!
1. Sender
Crafting powerful emails has never been easier! With Sender’s human-friendly interface, you can create email and SMS campaigns in a few clicks. Whether you’re just starting out or an email marketing rockstar, the marketing automation platform meets everyone’s needs.
You won’t need any design or code knowledge, as Sender’s drag-and-drop email builder with premade templates will help you create professional-looking emails without a sweat. Email and SMS automation workflows and advanced segmentation will help you reach your target audience with the right message at the right time.
Plus, you can easily track your performance with detailed analytics, including the heatmap feature.
Want more? High-converting popups, such as exit-intent or spin-the-wheel, will bring you quality leads in no time. Oh, and did we mention that Sender offers exceptional deliverability?
It’s the most affordable of all email marketing apps, too. Seems like a perfect email marketing tool for your Shopify store.
Best For
Sender is great for small to medium businesses (SMBs) and even large organizations. You’d join the long list of companies such as Deloitte, HP, and Pizza Hut using Sender to engage their audience.
Sender Pricing
Free Forever plan available (up to 2,500 subscribers). Paid plans start at $8.
Features
- Drag-and-drop email builder with premade design templates
- Email & SMS automation workflows
- Smart segmentation and personalization
- Popups and forms for lead generation
- Advanced analytics with heatmap
- Exceptional customer support
2. Buffer
Social media is an easy and cost-effective way to increase your brand’s reach, and Buffer is a great social media management tool to leverage the power of social media for your Shopify store.
It helps ecommerce store owners to increase their social media engagement and build an audience organically. With Buffer, businesses can schedule social media posts, monitor brand engagement, and create compelling email campaigns.
Best For
Buffer is an ideal marketing tool for most ecommerce brands that use social media as part of their marketing strategy.
Buffer Pricing
Buffer provides a free plan for 3 social media accounts with an AI assistant and landing page builder. The ‘Essentials’ plan at $6/month and Agency at $120/month.
Buffer Features
- Social media scheduling
- Multi-channel compatibility
- Machine learning insights
- Audience demographics
3. Automizely
As the name suggests, Automizely is here to automate all your email and SMS marketing campaigns. If you’re looking for guaranteed results, this is the best tool for many ecommerce businesses.
If your email campaign is marred by challenges like low engagement or poor ROI, then Automizely can help you overcome all these challenges. The best thing is that you don’t need to do anything. The platform automatically optimizes your campaigns to improve your conversion rate.
Best For
Best suitable for small to medium-sized businesses.
Pricing
Free plan available (for 300 subscribers max). Paid plans start at $11/month for up to 500 contacts.
Automizely Features
- A/B Testing
- Built-in CRM
- Personalized emails based on customer behavior
- Pre-built templates for emails and SMS
4. Vwala
Build lasting and profitable partnerships with influencers while Vwala does the heavy lifting.
If you leverage influencer marketing, you need a platform like Vwala that allows you to manage all your influencers and associated tasks in a single app.
Best For
Suitable for SMBs, especially considering the price.
Pricing
14-day free trial available. Basic versions at $9.95/month. The standard version starts at $59.99.
Vwala Features
- White label sign-up page
- In-app payment tools to pay commissions to influencers
- Affiliate links
- Real-time analytics
- Easy integration
5. Manifest AI
Manifest AI is a GPT-powered AI shopping assistant designed for Shopify store owners, leveraging the power of advanced algorithms to enhance the online shopping experience. It specializes in understanding and resolving up to 95% of customer inquiries, significantly reducing the need for manual customer service interventions.
Best for
Shopify retailers looking to automate customer interactions, improve search functionality on their sites, and personalize the shopping journey for their customers.
Pricing
Starts from $39 and includes 1000/month GPT messages. 14-day free trial available.
Manifest AI Features
- Automated customer responses
- Intelligent product search
- Personalized quizzes
- Proactive engagement
6. Privy
Privy is a Shopify email and SMS platform suitable for small to medium-sized businesses.
The software offers popups for capturing leads and SMS and email campaigns for engaging with customers. With this tool, you can also automate your communication and use premade customizable templates. What’s not to like?
Best For
Whether you have a successful Shopify store or are just starting out, you must check out Privy.
Pricing
The cheapest plan is $30/month and gives you full access to email marketing. The growth plan for $45/month gives you access to SMS marketing as well.
Privy Features
- Email and SMS Automation
- Drag-and-drop email builder
- 1:1 coaching available
- Prebuilt templates
7. Yotpo Reviews
Yotpo reviews is a great tool if you’re looking to build social proof (and you should be doing it!), which is essential for any marketing strategy. Customer reviews and testimonials help build credibility and trust for your brands, and Yotpo makes it easy to gather them with its automatic review requests.
Best For
A great tool for merchants of all sizes and from different industries.
Pricing
Free plan available. Paid plans start at $15/month.
Yotpo Features
- Automatic review requests
- Google Shopping ads
- Display reviews on site
- Google rich snippets
- Collect photos/videos in reviews
8. OrderGroove
OrderGroove is a subscription platform that helps build relationships. Turn on the subscription mode on eligible products with this tool and start making repeat sales!
OrderGroove is an easy-to-use Shopify marketing tool aiming to multiply marketing efforts. Make a user subscribe to a plan or a set of products and generate predictable revenue after every week, month, or agreed time.
Best For
Ideal for all types of merchants.
Pricing
For the pricing, you can contact them directly as they vary in price depending on your requirements.
OrderGroove Features
- Incentives
- Easy subscription process
- Multiple payment processors
- Easy integration
- Intuitive dashboard
- Powerful APIs
9. Tidio
Tidio is an effective Shopify marketing tool that focuses on improving the customer experience of stores. It helps store managers provide better customer support with chatbots, live chat, and multichannel communication solutions.
A Shopify store takes advantage of the tool by providing around-the-clock customer support, leading to higher customer engagement and lead generation. The passive visitors may otherwise leave a store if they fail to find an opportunity for a quick chat.
Best For
Although marketed as a tool for everyone, we find it perfect for medium to large merchants.
Pricing
Tidio offers multiple pricing plans, including a free option. The starter plan is $29/month and advanced users will have to pay $329/month.
Tidio Features
- Chatbots
- Live chat
- Automate answers and workflows
- Easy-to-use interface
10. Instafeed
Add the power of appealing images and short-form videos to your official Instagram account to spice up the marketing of your Shopify store.
Instafeed is your companion in projecting the valuable Instagram feed to your store visitors. Making them review the designs, products, and services to make purchase decisions faster.
Best For
While we won’t recommend it for larger merchants, Instafeed is a good companion if your business targets a niche market or has a relatively low customer base.
Pricing
The pro plan is $5.99/month, and the plus plan is $17.99/month.
Instafeed Features
- Manual or optimized Instagram feed layout
- Tagging multiple products
- Instagram reels, stories, and highlights
- Fully customizable
11. Postscript
Postscript is a great help for your SMS marketing needs. It helps you reach out to customers with promotional messages, grow sales and provide better customer support.
The Shopify marketing tool has a user-friendly dashboard allowing you to track messages, respond to customer queries, and curate customized messages.
Best For
Medium to large businesses.
Pricing
This tool offers flexible pricing. Contact them to know more about the cost.
Postscript Features
- Dedicated CSM
- Subscriber acquisition tools
- Custom integrations
- SMS campaigns and automation
- Analytics
12. Aimtell
Aimtell adds web push notifications to your Shopify store to convey key messages, deals and offers straight to customers’ computers or mobile screens.
Push notifications are one of the effective strategies as it doesn’t require customers’ or users’ email addresses to send them information. Install the application, let it take permission from store users on their first visits, and send notifications afterward.
Best For
Ideal for all merchants.
Pricing
The basic plan is $49/month.
Aimtell Features
- Timezone delivery
- GDPR Compliant
- A/B Testing
- Conversion tracking
- Promotional push notifications
- Abandoned cart push notifications
13. Mailmodo
Mailmodo is one of the best apps for Shopify email marketing that maximizes your reach to the target audience with the most advanced email marketing features and approaches like email automation, abandoned cart email, along with 300+ email templates and 50+ pre-built e-commerce email automation flows and interactive emails to skyrocket conversions.
Best For
Ecommerce, as one can create interactive email campaigns with a no-code email builder and automate customer journeys to build your brand and customer engagement.
Pricing
A 21-day free trial is available; paid plans start at $39/month.
Mailmodo Features
- API Integrations with various tools
- Real-time analytics to track campaign performance
- Drag-and-drop workflows to automate drip series
- Interactive elements
- Seamless Shopify integration
Wrapping Up: Shopify Marketing Tools
Leveraging the right marketing tools for your Shopify store is essential. It helps you drive growth and success among the competition in the ecommerce landscape. With many options available, we hope we helped you a bit in deciding which tools are worth your attention.
From email marketing automation to social media management, these best Shopify marketing tools offer comprehensive features to help you reach your target audience, boost brand awareness and generate more sales.
Author bio
Humza Ahmad Barlas is a creative professional and versatile writer with a passion for digital media. With experience in crafting compelling narratives and developing engaging content, he also excels in content strategy and digital marketing, delivering high-quality results. Currently, he is working for a web design company.
Also read:
- 10 Best Shopify Apps in 2023 (Free & Paid)
- 7 Best Email Marketing App for Shopify in 2023 (Free & Paid)
- How to Create Shopify Email Templates: Types, Examples
- 13 Pros and Cons of Using Shopify (2024 Review)
