Social media platforms are arguably the fastest-growing traffic sources in human history. Use it to your advantage!
Today, every mainstream social media platform has no less than hundreds of millions of users, adding up to around 2.46 billion users worldwide, according to Statista. Having in mind that social media referral traffic from two of the giants (Facebook and Pinterest) adds up to almost 26 percent – it is no wonder that marketing via these websites has become very popular among businesses. These outlets, if used correctly, can generate unbelievable amounts of traffic.
However, it takes a lot of time to use and manage these platforms properly. All of the possibilities social media marketing presents may seem overwhelming, but that’s where social media marketing tools come in handy. These tools will help you manage all social media platforms with ease.
Here are several tools to help you out.
Best Social Media Marketing Management Tools
Sendible
Key features
- Post previews. Post previews allow you to preview how your posts will look before publishing.
- Content calendar. Scheduled posts on one visual calendar.
- In-depth reports.
Sendible is an all-in-one social media management tool that helps social media managers streamline how they manage social media for brands – from planning and collaboration to engagement and analytics.
Perfect for agencies that have multiple clients, Sendible’s dashboard allows you to quickly and easily respond to brand mentions and comments from one centralized place. The ability to compose multiple posts from Sendible’s smart Compose Box is also a huge advantage of the tool.
HopperHQ
Key features
- Social media calendar
- Scheduling to multiple social media channels
- Instagram analytics
- Instagram carousel support
- Instagram grid planner
Hopper HQ is a social media management tool, helping agencies, brands and influencers save time planning their content for Instagram, Facebook, Twitter and LinkedIn, to make space to focus on other creative tasks.
Brand24
Key features
- Social media monitoring
- Newsletter monitoring
- Podcast monitoring
- Sentiment analysis
- Social media reach
- Hashtag tracking
The tool covers a wide variety of sources, including all major social media platforms, newsletters, podcasts and every inch of the internet. This solid and affordable tool can help you monitor and manage online reputation, track and assess marketing campaigns and your competitors, get customer feedback, do social selling, and more.
If you want to maximize the potential of your social media marketing with one simple app, then Brand24 is something worth testing.
Milanote
Key features
- Write notes & to-do lists
- Organize with drag and drop interface.
- Share workspace for team collaboration
- With hundreds of built-in templates
Milanote is a tool for organizing creative projects into beautiful visual boards. By design, it feels a lot like working on the wall in a creative studio – visual, tactile and sometimes a bit messy – Milanote is a great fit for designers who work in teams remotely.
Oktopost
Key Features
- Drag-and-drop visual publishing calendar
- Deep CRM integration for trackable metrics
- One-click employee advocacy publishing
- Advanced social listening and monitoring
Oktopost is a full B2B social media engagement suite that supports modern, data-driven organizations. From social publishing and employee advocacy to social listening and advanced social analytics, Oktopost is your one-stop shop for all your social needs.
Built specifically for B2B companies, Oktopost is a user-friendly platform that centralizes your social tasks and data in one place. Its most valuable feature, the employee advocacy board, allows you to create and share ready-to-post social content with your employees to amplify your brand message further.
DelightChat
Key Features
- A team inbox that allows your agents to collaborate within tickets, assign conversations, leave internal notes, and manage support efficiently.
- Deep Shopify integration to view and modify order data while responding to customers, ensuring accuracy.
- Automation rules to check for keywords and auto-reply with saved responses, like your refund policy.
- A self-service widget where customers can view order status or browse help articles without contacting your team.
DelightChat is an omnichannel customer service and marketing platform tailored for ecommerce brands using WhatsApp, Instagram, Facebook, and other modern channels. It allows you to manage customer support and automate marketing across multiple platforms from one unified dashboard.
With DelightChat, you can reply to customers and manage conversations across channels, including WhatsApp, Email, Facebook comments, Messenger, Instagram DMs, and Live Chat. This saves you time switching between platforms and ensures no customer query persists.
ContentStudio
Key Features
- Robust content discovery from various sources;
- Collaborative workflow for team efficiency;
- Analytics for data-driven content decisions;
- Innovative AI for content creation.
ContentStudio is an all-encompassing social media management tool designed for businesses and marketers seeking a unified solution. The platform facilitates seamless management of multiple social media accounts, allowing users to plan, publish, track content, discover new ideas, and analyze competitors’ strategies.
Featuring integrations with popular tools like Canva, WordPress, and Google Drive, ContentStudio ensures versatile and efficient social media marketing. The platform’s collaboration, automated content posting, and competitor analysis features are also beneficial for businesses.
Best Social Media Scheduling Apps
SocialBee
Key features
- Content curation
- Content creation
- Content categories
- Social media scheduling and publishing
- Social media analytics
SocialBee is an all-in-one social media management tool that allows you to move all your social media content creation and distribution tasks to one place.
It supports posting on the most important social media platforms out there, such as Facebook, Instagram, Twitter, LinkedIn, Google My Business, and Tiktok.
With SocialBee, you can create, schedule, and evaluate your content for all your social media accounts from one intuitive dashboard faster and easier than ever. Not to mention that you can invite your team to the platform, tag them, provide feedback, and approve or dismiss the posts before sharing them on social media.
It has advanced features that allow you to build your posts from scratch, including your graphics, by using the Canva integration.
Recupost
Key features
- Recurring Schedules to post content on different platforms, either monthly or weekly
- Libraries to manage content while creating recurring schedules
- Inbox to easily manage comments & replies
- Workspace feature for agencies to manage social media profiles
- White-label reports for agencies
RecurPost is a “One-click Share all” social media scheduling app that helps marketers to plan, schedule, and manage social media posts on all platforms. With Recurpost, you can not only publish posts at the “best time” to gain maximum engagement but also create recurring schedules to gain attraction on your blogs. Our Library feature helps social media managers to manage their content efficiently.
Apart from bloggers, RecurPost is ideal for small businesses/startups to delegate their clients using the Workspace feature. The Inbox feature helps users to easily reply to messages and align your team members to reply to them. Users can easily avail of these features starting at $12.50.
Tailwind
Features for Instagram
- Instagram partner integration.
- Smart hashtags
- You can switch between auto-post and notification reminders for simple Instagram Story scheduling.
If you’d like to have your social presence scheduled and maintained in an orderly way, this tool is exactly what you need. It is a simple mechanism that will allow you to create a schedule.
You’ll be able to decide exactly when and how you want to reach Instagram and Pinterest users without putting too much time and effort into it. And, considering the staggering accumulation of over 3.7 billion visits over the last 6 months – these platforms are truly worthy of your attention.
Main features for Pinterest
- Schedule posts from around the web on Pinterest using the Tailwind browser extension;
- Join Tribes of like-minded people in your niche to share relevant content and grow your reach;
- Easily reshare your best Pinterest Pins and the best times for engagement using SmartLoop;
- Keep an eye on your progress with our Pinterest and Instagram analytics.
Best Social Media Design Tools
Design Wizard
Key features
- Custom color palette
- Free font library
- Resize feature
- Integrations with Hubspot, Buffer, Intercom and Marketo
- Searchable templates
If you’re looking for the next big tool to support your social media marketing, party planning, and visual content creation, look no further than Design Wizard.
You’ll be able to create good-looking posters, images, and videos in a matter of seconds. The website holds over 1 million images and above ten thousand videos.
With videos, you can create TV-quality video footage quickly and easily. Video is moving quickly with marketing and is now an essential addition to your social media strategy.
PhotoADKing
Key features
- 10000+ Templates for Image & Video
- Integrated Graphic and Video Collection
- Remove Background From Images
- Create Objects With 3D Editor
- Easy Drag & Drop Online Design Tool
- Creative Font Library
- SVG Support
PhotoADKing is a graphic design tool that has over a million layouts, photos, graphics, and fonts to choose from. The software can be used by both professionals and non-designers, allowing users to create stunning graphics using a simple drag-and-drop interface.
Edgar
Key features
- Unlimited content library
- Color-coded categories
- A smarter content composer
- Shorten links and track clicks
- Upload and edit in bulk
- Handy browser extension
- Native video support
- Auto-expiring content
Most entrepreneurs would probably agree that most successful businesses are the ones that solve a relevant problem. MeetEdgar is meant for exactly that – solving a specific, relevant problem. Founder and CEO Laura Roeder has capitalized on the lack of concrete software that she needed as a social media expert and a tutor. She has been in need of a tool that would recycle and publish social media updates without ridiculously tedious manual work.
Therefore, she has decided to take matters into her own hands, and so – one of the best tools for e-commerce business was born.
Whether you’re a startup or a booming enterprise, the six tools mentioned in this post are worthy of your attention. Make sure you try them!
Mega Creator
Key features
- Built-in graphics;
- Ready-made templates;
- Free font library;
- Opportunity to create custom images;
- Searchable graphics.
Mega Creator is an online design tool that lets you create content for social media. To get started, choose the type of social media template or start from scratch. There are many ready-made templates to choose from, and you can customize not only Mega Creator’s built-in resources but also any photos, backgrounds, or graphics you wish to add to your image.
Apart from built-in visual content, add professional effects to images that include people, like changing face expression or body position.
Best Social Media Video Maker
Biteable
Key features
- Royalty-free music library
- Video templates
- Easy-to-use video editor
We all know what works best in this day and age, so why doesn’t every entrepreneur use it? Because it is quite difficult to execute it properly. For the video to fulfill the expectations of each consumer, there are a bunch of criteria.
We’re so used to seeing quality content that every video is expected to be edited by a professional, and that’s both time-consuming and expensive. Although you don’t need to worry about that anymore – Biteable is here to help you.
Here’s what you can do with this tool:
1. Pick a style
Unless you have tons of experience in video editing, you’ll have a hard time creating aesthetic-looking videos. Don’t worry, though, Biteable templates will guide you, so you’ll be able to produce neat-looking material anyway.
2. Choose a track
Also, they’ve got their own music library, so you won’t need to look for that elsewhere nor be worried about copyright issues.
3. Video editor
Easy to use interface – from uploading your content to editing. Videos you create can be used in various ways – ads, explainers, presentations, and so on. You’ll also be able to share the final product on your social media with a single click of a button.
VEED
Key features
- Easy-to-use video editor;
- Screen Recorder;
- Live Streaming
- Subtitles and Transcriptions.
VEED makes it easy to create stunning videos for your social media content. It’s a drag-and-drop video editor with one of the largest libraries of HD video clips and professional-quality music tracks.
Additionally, you can use this tool to add subtitles or transcribe your existing videos. It also offers a variety of video effects and a toolkit that can be used to create fun videos. Whether you need a professional training video, a pitch video, or just want to make some social media content, VEED is here to help.
FlexClip
Key features
- Text-to-speech technology for easy voiceovers in multiple languages;
- Library of royalty-free media resources;
- Customizable video templates;
- Easy-to-use video editing tools;
- A cloud-based platform, no download or installation required.
FlexClip is an online video maker that simplifies the process of creating videos. With its intuitive interface and extensive library of stock footage, music, and images, anyone can create professional-looking videos in just a few clicks. The platform also offers advanced features such as text-to-speech technology, making it an ideal choice for businesses and educators looking to create engaging content.
Best Social Media Photo Editor
Instasize
Key features
- Photo editor;
- Video editor;
- Stock library;
- Resizing tools;
- Web Stories.
Instasize is a photo and video editing app that has an incredibly user-friendly interface, making it perfect for aspiring digital creatives. The app is a handy tool that allows you to make professional-grade edits straight from your mobile phone.
Web Stories enables users to create engaging content independent of any social media platform, meaning you can post them anywhere through a shareable link. Plus, the convenient resizing tool formats your content for any channel with just a tap.
Best Social Media Analytics Tools
Buzzsumo
Key features
- Content research
- Social media monitoring
Moreover, you ought to do so in a way that is as little time-consuming as possible. Sometimes it may take more time to conduct the research than to create content, which is not optimal at all. You should leave all the dirty work to Buzzsumo.
This tool identifies and tracks the most engaging content on the Internet and, by doing so – helps you create better content.
Research – You’ll get access to the most shared content for a topic or domain, today’s trending content, competitor content, formats that are gaining the most traction, most asked questions on a topic, etc.
Amplification – See the top influencers and authors for any topic, influencers that would be willing to share and link to your content, people who are already sharing your and/or your competitors’ content.
Monitoring – You can get real-time alerts and daily digests as soon as new content on a topic is published, when your brand is mentioned, or when competitors publish new content, or when someone links to your site or competitor sites.
The features they provide are very simple yet crucial. The effectiveness of your SMM strategy relies on how fast you can generate the right type of content and whether you can make it go mainstream via social media platforms. This tool helps you with all of those issues.
Social Status
Key features
- Facebook and Instagram Stories Analytics
- YouTube Analytics
- Twitter Analytics
- LinkedIn Analytics
- Competitor Analytics
Social Status is a social media analytics and reporting tool perfect for brands and digital agencies to automate their social media reporting. Reports can be white-labeled, completely customized, and exported to CSV, PDF, PPTX, and Google Slides.
Best Social Media Monitoring Tools
Agorapulse
Key features
- Schedule the publishing of your content.
- Engage with your clients. Reply to all of your conversations in one place.
- Monitor relevant social interactions.
- Track how well does your content do.
- Build meaningful relationships with your followers.
- Effective collaboration with your own teammates.
BrandMentions
Key features
- Efficient web & social listening
- Monitor brand performance
- Industry trends
- Instant alerts on brand mentions
- Helps to attract, acquire & retain customers
Monitor everything that is being said about your company or product on all the channels that matter. You can find out where and when your brand is mentioned so you can maximize the results of your marketing strategy. Also, you can retain or acquire customers with mentions’ sentiment, likes, dislikes – the more and faster you know, the better you can react.
Get to know your customers’ core interests and create products that fit their exact needs and desires.
Meltwater
Key features
- Real-time monitoring
- Sentiment analysis
- Competitive analysis
- Notifications & instant alerts
- Customized dashboards
- Influencer identification
Meltwater is a comprehensive social media monitoring tool offering real-time tracking and analysis of online conversations across various platforms. Its sentiment analysis feature allows users to gauge the overall tone of discussions surrounding their brand or industry.
With customizable dashboards and competitive analysis capabilities, Meltwater enables businesses to gain valuable insights and stay ahead in the digital landscape.
Mention
Key features
- Monitor all conversations online from 1 billion sources;
- Analyze sentiment with an 82% accuracy rate;
- Measure the impact of your PR campaigns;
- Identify everything that’s being said about your brand online;
- Track every move of your competition.
Mention is a social media monitoring and management platform that helps businesses track online conversations about their brand, competitors, and industry. The company provides real-time alerts and analytics on mentions across social media, news sites, forums, blogs and other online sources.
Best Social Media Automation Tools
Jarvee
Key features
- Automated social media posting
- 9 different social media platforms you can manage in one place
- Content resharing
- Manage messages
Jarvee is the only social media tool you need to manage all your social media accounts. You can schedule your posts and other actions for different social media accounts for Instagram, Facebook, Twitter, LinkedIn, Pinterest, Reddit, Youtube, Tumblr, and Quora.
Schedule your new posts, or reshare content automatically, schedule posts with videos and images, post comments, like and follow other users, create different groups, manage messages, and make your social media tasks smooth. Jarvee is a user-friendly tool made to make your automation process efficient. With Jarvee, you can grow and track your social media accounts with ease.
Best Social Media Tracking Software
Rebrandly
- Branded links
- Link management
- Customised analytics
- Traffic routing
- Deep linking
Rebrandly is the industry-leading link management platform to brand, track, and share short URLs using a custom domain name. It offers you the chance to register a domain name or use one you already have and create branded links in order to increase your brand awareness.
Best Poll Maker
Jotform Poll Maker
- Embed polls on your website;
- Share them with a link or QR code;
- Create unique polls using templates, widgets, and conditional logic;
- Collaborate with team members in real time on your forms;
- Form analytics tool to keep track of submissions.
Jotform Poll Maker is a drag-and-drop form builder that includes many features to help you reach out to your social media audience. You can easily collect feedback from your users and use it to focus your efforts on improving your brand. Jotform integrates with many tools that you can use to improve your workflow.
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