Are you finding it difficult to figure out a cold email subject line?
Failing to do so can make it difficult for you to attract people’s attention & will not encourage them to open the email. You need to keep in mind that you are not only trying to compete with the sales representatives already there in the inbox.
But also with the many other emails that are sent to them by friends, family, advertisements, etc. That is why it becomes crucial to attract your customer and make them open your marketing email.
So, you will need a creative and effective way to stand out among all the thousands of emails. One of the best ways to do that is by using the best cold call email subject line.
Yes! Cold emails can attract a better higher-than-average engagement rate, and contribute to improved customer outreach in the industry. However, it is essential to carry out this tactics properly, or else you won’t get the desired results.
Cold Call Email Subject Lines to Attract Potential Customers
Here are 30+ cold call email subject lines that you can use to attract more customers.
Cold Call Subject Lines with Questions
First, think of a few subject lines that intrigue a question in the reader’s consciousness. Questions help to stimulate a new emotion in the customers’ minds.
When you ask a question in the subject line, they are more than curious to know the answer to the question. That is why you should ask the question which is going to make the viewers curious about it. Cold call email subject lines for recruitment agencies are often structured with questions.
- How are you dealing with it?
- Are you thinking about it?
- Are you making these mistakes?
- Where shall we start?
- Are you ready?
- Can you help me out?
- Want to talk about it?
Cold Call Subject Lines with a Mutual Connection
When you have a mutual connection with a customer, then it becomes easier to attract their attention. When there is a mutual connection, your brand is no more a stranger to the customers. They will be more interested in opening emails.
The use of such cold email subject lines for sales can help to build better trust. The presence of mutual connection is a good way to break the ice compared to a new brand.
- Asked me to get in touch with you.
- It’s finally nice to connect with you
- Build your (team) like (their favorite sports team)
- BTW, (Mutual connection) told me to get in touch with you right away
- (First Name), I love (favorite Facebook group) as well
Cold Call Subject Lines to Create Urgency
People naturally pay more attention to things which produce a sense of urgency. It has been found that subject lines which create a sense of urgency can deliver you a 22% better opening rate.
When you create a sense of urgency, your customers fear that they will miss out on something very important if they don’t check it out as soon as possible.
The use of specific keywords and phrases can help you to create the perfect sense of urgency among the people. When you use the right trigger, it allows you to induce urgency and lead you to a potential client.
- Get ready for (an event)!
- Only two weeks until (an event)
- One last quarter to go, on track to hit (any specific target)?
- Only a few seats are available for (any conference/training classes/etc)
Also read: Best Email Subject Lines to Increase Sales (with Examples)
Cold Call Subject Lines with Value Proposition
Writing the perfect cold call sales email lines can be really difficult and confusing at times. One of the best ways to frame your subject line is by making the people understand the value of your products or services. If the customer finds the value proposition good, they will surely be attracted to your brand.
In order to do so, you have to show them how they can benefit from your products and if it is different from others. Anything that indicates the true value of a product is always an attractive prospect.
- What are the key challenges in implementing (solution)?
- (Prospect Name), want to learn more about this (solution)?
- Resources to help with (pain point)
- What are the ideas for (goal)?
- Some of the best (Product Benefit)
Casual Cold Call Subject Lines
When you look through the inbox, you will find several email lines that are casual along with the various professional and well-structured email lines.
Keeping things short and casual along with being professional is actually very important. One of the best ways to attract the viewers’ attention is by structuring a casual and easy to understand caption.
A lot of brands even use satirical captions in order to make it funny that get responses over time from the people.
- Our next steps will be –
- Quick question on (a topic)
- You know you work in medical sales when
- Did you know about this?
Casual Cold Call Subject Line for Different Segments
It goes without saying that a generic cold email line is always going to be more effective than the one which is narrowly targeted. Segmented emails can actually generate at least a 700% increase in the overall revenue of a brand.
Yes! This is major because segmentation helps to provide the recipients with a clear impression that the particular email was sent only to them.
This impression helps to build more trust and credibility among the people. However, you have to gather details about the demographics, past shopping habits, purchasing behavior, etc.
- Here are the most reliable restaurant recommendations curated just for you
- Fix your (any specific industry problem) right away
- Don’t buy (any of the competitor products) until you read this
Also read: Behavioral Segmentation Definition & Examples
Cold Call Subject Line that Provides an Opinion
Giving an opinion about any particular product can work against or for you. It totally depends on how you are going to structure the subject line. However, if you are losing a few people by sharing a genuine opinion, then it helps you to get a more organic audience base.
Sharing your opinion is not to lose out on people but to bring the same minded people closer to your brand. Whenever you take a stance, you are surely going to lose out on a few customers. But, that is better for your brand in the long run since the ones choosing to follow you will be loyal.
- We believe (name of a movie) is much better than (another movie name)
- Our experts have found that this (food name) is more popular than others
- The customers are not always right
- We would want to bring this particular change due to the popular demand
Take The Best Cold Call Email Subject Line
So, here are the best examples of the most popular and effective email subject lines. Each of them has been curated to offer the best results. We believe these pitch subject lines can help your brand to bring more efficiency and better lead generation to the brands via email.
Give a quick look at all the points and let us know which of the cold call email subject line worked the best for your brand.
About author
Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.
