Here’s a guide with potent FOMO subject lines to boost your email open rates and drive engagement by tapping into people's desire to be part of exclusive experiences or opportunities. These lines are designed to maximize your ROI and enhance campaign performance.
FOMO subject lines are particularly effective for product launches, especially when combined with limited stock or early bird pricing strategies.
Now, let's delve into some captivating FOMO subject lines that exemplify how to harness this powerful psychological trigger:
[Brand Name]: Last 24 hrs for 30% OFF
[Event Name]: Only 10 spots left
20% Savings ends tonight, [First Name]
Webinar replay inside (24 hrs only)
Prebook [Product Name] now for 20% less
Grab your 10% OFF before it expires
Last call to checkout with 10% OFF
Register now for the [Topic] webinar
FREE shipping for the 1st 500 orders
Exclusive VIP-only deal ends in 24 hrs
Today only: Free shipping on all orders
Final call: 25% off ends at midnight
Special bundle offer ends in 12 hrs
First 10 orders get extra 10%
Only 15 VIP seats remain
Your cart contents to be emptied in 4 hrs
1 day only flash SALE: Up to 30% OFF
Weekend special: Up to 20% OFF
FREE shipping. No minimum. 24 hrs only
[First Name], want 40% off? It's now or never
Abandoned cart alert: Claim 15% off now
[Course Name]: Last day to enroll
Last call: Get 2 for the price of 1
FREE workshop invite expires in 24 hrs
[Product Name]: Only 5 left at this price!
Ends tonight: Your exclusive 30% OFF
Your subject line can effectively communicate FOMO by emphasizing urgency or scarcity. When you convey to your readers that time is limited to grab a special deal or that your stock is running low, they are compelled to take immediate action.
Here are some compelling examples of FOMO subject lines to inspire your campaigns:
20% + EXTRA 10% OFF if you order now
Your dream discounts end in 24 hrs
Reminder: Our MEGA SALE ends in 12 hrs
Early bird pricing: 3 days remain
Alert: Our hottest deals are going away
[Product Name]: Only 7 pieces remain
[Brand Name]: Grab your size before it's gone
[First Name], unlock today’s secret SALE
Special early bird pricing for [Product Name]
Don't miss out: Our 24-hr flash sale
Hurry! Last 10 items at 30% less
[Event Name]: Claim your spot for $27
Our private sale ends in 24 hrs
[Brand Name]: 75% off today only
Last chance: Register & save 50%
[Product Name]: Preorder and save 30%
Last chance to save up to 50%
[Product Name]: Almost sold out!
[Product Name]: Get your limited edition now
Your VIP discount ends in 48 hrs
Closing soon: Our Super SALE
[Product Name]: Last chance to get yours
Last day: Buy one, get one free
[Topic] Masterclass: Last 9 seats left
24-hr Flash SALE: Up to 30% OFF
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*Source:
https://www.sender.net/blog/email-marketing-statistics/
